Average CPC


Phone Calls


About the Company

Lone Star Property Services located, in central, specializes in hardscaping, land clearing and pond building. Family owned and operated, they have been dedicated to customer satisfaction from day one.  

The Challenge

Despite their well-established reputation for excellence in irrigation, landscaping services and fencing services, the challenge was to extend their reach and connect with a broader audience in need of their expertise. They had worked with other agencies and even attempted Google Ads DIY, with limited to no success. They needed a solid strategy that would bring in an increase of leads fast. 

The Solutions

YellowFin Digital stepped in with our High Intent Attractor Funnel, designed to connect highly motivated clients, who are actively looking for the services offered, in the areas serviced. The first thing we did was design and develWe developed a high-converting landing page, meticulously crafted to highlight the unique benefits of our client’s irrigation services, complete with clear, compelling Calls to Action (CTAs) designed to optimize lead generation. Alongside, a targeted PPC (Pay-Per-Click) advertising campaign via Google Ads was launched to ensure visibility among potential clients precisely when they were searching for irrigation solutions. This dual approach not only expanded their digital footprint but also succeeded in drawing in a stream of qualified leads, setting a foundation for sustained business growth.

The Result

The strategic implementation of PPC advertising and a high-converting landing page yielded remarkable results:

– A decrease in Cost Per Click by 13.76%, making each ad click more cost-effective.

– A reduction in Cost per Conversion by 14.23%, enhancing the return on investment.

– Conversions soared by 212%, indicating a significant increase in customer engagement and interest.

– Phone Calls to the business increased by 156%, demonstrating a higher level of customer initiative to reach out.

These metrics not only reflect the successful expansion of their reach to a more extensive clientele but also underscore the efficacy of a well-orchestrated digital marketing strategy. The increase in conversions and phone calls marks a pivotal growth in their business, establishing a robust online presence that continues to attract and retain clients seeking unparalleled irrigation services. This strategic digital approach has undeniably propelled them towards achieving their goal of expanding their client base and reinforcing their position as industry leaders in irrigation solutions.

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