Kenny Haisfield (a.k.a. Kenny Flowers) knows about a good time– and good business. If you haven’t seen his amazing website or dreamy Instagram feed, do yourself a favor and search for Kenny Flowers. This modern resort wear brand started small...

Ecommerce Elite Melodie van der Baan shares her insights into fashion turns, navigating inventory post-Covid, and more expert advice. A self-declared, “lover of the fashion industry,” Melodie’s work as a retailer gave her an insight into some of the woes...

Passion for a product can propel a business forward, and David Ramsay of Gator Gripp Racks has that contagious excitement to see progress. In this episode of the Ecommerce Elite podcast, David tells us about his journey from the military...

Combine a hefty dose of passion and grit, and you just might have what it takes to start an enormously successful online business like the Vintage Leopard Boutique. In this episode of the Ecommerce Elite podcast, Holly McLanahan tells the...

In this episode, we sit down with social media guru Duncan Alney of Firebelly Marketing to discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic...

For those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 was an especially wild year for many business owners, and at YellowFin Digital we...

In this episode we catch up with the owners of 1911 Apparel, Darren and Jacob. Their story began as high school best friends, though they later would take different paths in their lives. Ultimately, they ended up joining forces to...

Natalie Monaco brings a vibrant personality to her media presence and company, Covermade Bedding. She calls herself a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of...

Alison Grooms, the owner of Jules and James Boutique, first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to...

In this episode, get the inside scoop with DeAnna Heavilin, owner of Wisp Lashes. Wisp Lashes offers high end individual lash extensions, facial waxing, brow design and more. DeeAnna’s stylish eyelash extension salons currently have two locations in Knoxville, Tennessee...

Abby Robertson of the Kringle Krate found her e-commerce path as a happy accident.  Some business ventures take years of ideation and planning before things get rolling– but this wasn’t the case for Abby. The Kringle Krate story begins with...

Megan Dahle of Discount Catholic Products and Megan Dahle.com knows a thing or two about heart and business. Before branching out into the world of e-commerce, Megan’s expertise was her as a virtual CFO for small businesses. She uses her gift...

Jeremy Jacobs, owner and founder of Raise Bakery in Brighton, England brings warm and welcome insights for business owners during a tough year. Jeremy initially began his business for his mother, but it gained more meaning to him than he...

Best friends and co-owners of Flaunt Boutique, Autumn and Laura, started their successful e-commerce shop in 2012 out of their college dorm room. One night, a discussion about popular statement jewelry turned into a session of brainstorming how they could...

Bev Schweigert, owner of Blessed Be Boutique, initially began her e-commerce adventure as a way to fund her mission trips. Bev’s faith-centered online jewelry store has grown through her efforts to learn new skills and through a careful curation of...

Katie Iverson, the owner of Designer Arm Candy has always had a love of designer handbags, and has turned that love into her business. Health struggles have been a part of Katie’s struggle to fulfill her dreams of selling designer handbags....

Candice Evangeline of Evangeline Rose Swimwear brings body-positive message to her swimwear brand followers. Catch this episode of the E-commerce Elite episode for her insights on e-commerce and the product manufacturing game. Candice got her start into swimwear because she...

In this episode I talked we catch up a good friend of mine, Jill Tanner. She is the owner of Southern Honey Boutique, which comprises two brick-and-mortar storefronts as well as an online store and warehouse– all of which sell...

Ally Turpin, the owner of Pin It Co. has created a charming boutique with a small-town Georgia feel across her brand. Pin It Co entails a storefront and a warehouse fronted by an online store– including a website, app, and...