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Latest Episode

SUCCESS IN ONLINE RETAIL BANDWAGON: IS IT POSSIBLE FOR STARTUPS? In eCommerce, if you don’t want to be...

Testing the eCommerce Waters

509 Views

SUCCESS IN ONLINE RETAIL BANDWAGON: IS IT POSSIBLE FOR STARTUPS? In eCommerce, if you don’t want to be crushed by retail Goliaths, you have to be a projectile warrior just like David. Amid the considerable diversity and effectiveness of different...

Diversify Your Marketing

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Marketing Tips to get to $2 Million Yearly in Revenue from an OG in Online Boutiques Entrepreneurship is not one-size-fits-all. Aside from the physical, mental, and emotional demands that come with it, learning business strategies is important to grow your...

YouTube Ads for Ecommerce

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Is YouTube A Profitable Platform For e-Commerce? If you are managing an eCommerce brand, you should have several strategic digital marketing channels up your sleeves. The fast-paced technological advancements have forced businesses to be agile when it comes to innovation...

The Secret to Ecommerce Success

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The Secret To Ecommerce Success Using Shopify We have all heard about eCommerce entrepreneurs’ horror stories: A CEO opens a store on Shopify, gets overwhelmed in the sea of retail Goliath’s, and decides to call it quits. End of story....

Happy Customers Stay Customers

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How Happy Customers Will Not Leave Your Business Empty-Handed Some eCommerce companies are struggling to market their products because of a limited ad budget. While Facebook and Google are signaling online ad pain, word of mouth is an effective way...

How to Win at Wholesale

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How To Take-Off In The Wholesale and  Ecommerce Business Amid Challenging Times There are plenty of Goliaths in the eCommerce arena, and it takes more than just a slingshot to survive and thrive. Digital eCommerce during the last decade has...

Build a Brand that Survives

336 Views

How To Maximize Marketing In The Natural Product Space Traditional “brick-and-mortar” businesses have experienced curveballs after curveballs during the pandemic. A lot of physical stores have found it difficult to cross the “valley of death”; it is when a business...

New Trend of Selling

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How Maximizing Social Selling Is The Way To Profit While social media is mostly for branding, customer service, and promotion, the tides are now dramatically shifting. Facebook has evolved into an online marketplace where businesses of all niches thrive to...

Passion in Fashion

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Is Email Marketing Dead Or Just Underutilized? Are you always the last person out of the parking lot? Are you struggling to get the proper work-life balance while hustling for an entrepreneurial rat race on the side? Do you think...

A Brand with a Mission

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Why Having A Good Product Is Not Enough To Stand Against eCommerce Giants Your brand mission determines your value. However, the challenge is getting your message effectively across your target audience. Every entrepreneur would agree that customers are the lifeline...

Keep Your Clients Coming Back

336 Views

Cory Moore is a serial entrepreneur. He attended Texas State University in San Marcus. When he was in his 20s, he started his first company. Now there have been about six different companies that Cory has been involved in and...

The Best E-Commerce Platform

287 Views

Mike Begg of AMZ Advisers talks about all the different aspects from setting up a listing on Amazon to Advertising and to having him fulfill your orders for you. He and his company specialize in assisting retailers, brands, and suppliers...

The Beauty of Confidence and Decisiveness

524 Views

Ravit Darougar, Founder of 4Ever Magic Cosmetics, joins the conversation to share her success story of creating a cosmetic brand with sheer decisiveness, even if other people show doubt and hesitation to your ideas. 4Ever Magic Cosmetics changed the cosmetics...

A Hat to Connect and Resonate

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Brock Rasmussen, Co-Founder and CEO of Stele Hats, joins the conversation to share how they built a brand not only to look good but to connect and resonate with people. Stele Hats aspire to become an avenue for people to...

More Sales – Less Returns

719 Views

Greg Moore, a husband, father of three little crazy rambunctious boys, has some amazing technology that helps you sell more and get less returns because it helps customers know if your brand fits their body correctly. It points them to...

Shift Your Brand to Something Grand

387 Views

Russell Crooms, Founder and CEO of Animated Apparel Company joins the conversation to share how gaming sparked his interest to start an apparel company, building your brand and community, and his advice for people who are fresh in the e-commerce...

Marketing, Marketing, Marketing!

467 Views

Priyanka Chordia, the seventh generation of their family business in the jewelry industry. She started being involved with the business since she was 13. As she started traveling for trade shows with her family all around the country, she studied...

Do What You Love

437 Views

Monte Deere, the CEO of Kizik shares how the shoe-brand founded in 2017 became a trusted name for millions of shoe buyers. Interestingly Deere has been a mergers and acquisitions attorney for 30 years and then found his way into...

Dean Wegner

Focus on Your People

292 Views

4 years ago, Dean Wegner started Authentically American from an idea on a blank sheet of paper. Since that time, he has grown his apparel brand to set sights on some lofty sales goals: to hit 1 billion in sales....

Reno Tsosie

Tell Your Story

329 Views

Meet e-commerce elite Reno Tsosie, creator and founder of the Navajo created and inspired menswear brand Hashké. His online brand authentically represents Native American culture and operates with the goal to uplift Navajo artistic and indigenous cultures. Reno has a...

Mitlali Saxena of Fashom

Start Small and Think Big

359 Views

Mitali Saxena started Fashom as an app where people, “could be real without filters.” Mitali was an engineer working in communications, but she also loved fashion and felt like the industry was filtered based on the way people look. She...

Create a Quality Customer Journey

463 Views

Kenny Haisfield (a.k.a. Kenny Flowers) knows about a good time– and good business. If you haven’t seen his amazing website or dreamy Instagram feed, do yourself a favor and search for Kenny Flowers. This modern resort wear brand started small...

Don’t Be Afraid To Try

616 Views

Ecommerce Elite Melodie van der Baan shares her insights into fashion turns, navigating inventory post-Covid, and more expert advice. A self-declared, “lover of the fashion industry,” Melodie’s work as a retailer gave her an insight into some of the woes...

Be Real and Be Yourself

657 Views

Passion for a product can propel a business forward, and David Ramsay of Gator Gripp Racks has that contagious excitement to see progress. In this episode of the Ecommerce Elite podcast, David tells us about his journey from the military...

Work With Grace and Grit

551 Views

Combine a hefty dose of passion and grit, and you just might have what it takes to start an enormously successful online business like the Vintage Leopard Boutique. In this episode of the Ecommerce Elite podcast, Holly McLanahan tells the...

Put People First, and Be Human

967 Views

In this episode, we sit down with social media guru Duncan Alney of Firebelly Marketing to discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic...

Be Willing To Bet On Yourself

688 Views

For those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 was an especially wild year for many business owners, and at YellowFin Digital we...

Passion Can Drive You

652 Views

In this episode we catch up with the owners of 1911 Apparel, Darren and Jacob. Their story began as high school best friends, though they later would take different paths in their lives. Ultimately, they ended up joining forces to...

Jump In and Learn

1,120 Views

Natalie Monaco brings a vibrant personality to her media presence and company, Covermade Bedding. She calls herself a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of...

Make Your Mark

776 Views

Alison Grooms, the owner of Jules and James Boutique, first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to...

Face Change With Style and Grace

799 Views

In this episode, get the inside scoop with DeAnna Heavilin, owner of Wisp Lashes. Wisp Lashes offers high end individual lash extensions, facial waxing, brow design and more. DeeAnna’s stylish eyelash extension salons currently have two locations in Knoxville, Tennessee...

Give Yourself Every Opportunity

714 Views

Abby Robertson of the Kringle Krate found her e-commerce path as a happy accident.  Some business ventures take years of ideation and planning before things get rolling– but this wasn’t the case for Abby. The Kringle Krate story begins with...

Work From the Heart

834 Views

Megan Dahle of Discount Catholic Products and Megan Dahle.com knows a thing or two about heart and business. Before branching out into the world of e-commerce, Megan’s expertise was her as a virtual CFO for small businesses. She uses her gift...

Make the Best of a Trial

780 Views

Jeremy Jacobs, owner and founder of Raise Bakery in Brighton, England brings warm and welcome insights for business owners during a tough year. Jeremy initially began his business for his mother, but it gained more meaning to him than he...

Comparison is the Thief of Joy

1,291 Views

Best friends and co-owners of Flaunt Boutique, Autumn and Laura, started their successful e-commerce shop in 2012 out of their college dorm room. One night, a discussion about popular statement jewelry turned into a session of brainstorming how they could...

Find What You Have Passion For

1,027 Views

Bev Schweigert, owner of Blessed Be Boutique, initially began her e-commerce adventure as a way to fund her mission trips. Bev’s faith-centered online jewelry store has grown through her efforts to learn new skills and through a careful curation of...

Follow Your Dreams

956 Views

Katie Iverson, the owner of Designer Arm Candy has always had a love of designer handbags, and has turned that love into her business. Health struggles have been a part of Katie’s struggle to fulfill her dreams of selling designer handbags....

Hope for the Best, Plan for the Worst

1,116 Views

Candice Evangeline of Evangeline Rose Swimwear brings body-positive message to her swimwear brand followers. Catch this episode of the E-commerce Elite episode for her insights on e-commerce and the product manufacturing game. Candice got her start into swimwear because she...

Be Ready for the Long Game

1,277 Views

In this episode I talked we catch up a good friend of mine, Jill Tanner. She is the owner of Southern Honey Boutique, which comprises two brick-and-mortar storefronts as well as an online store and warehouse– all of which sell...

Don’t Be Afraid to Ask for Help

924 Views

Ally Turpin, the owner of Pin It Co. has created a charming boutique with a small-town Georgia feel across her brand. Pin It Co entails a storefront and a warehouse fronted by an online store– including a website, app, and...