The strategic overhaul delivered immediate and impactful results:
– Cost Per Click decreased by 10.68%, making each advertising dollar stretch further.
– Cost per Conversion saw a significant reduction of 23.16%, indicating more cost-effective lead acquisition.
– Conversions skyrocketed with an additional 380, a testament to the campaign’s effectiveness in engaging potential clients.
– Phone Calls to the business surged by 261%, indicating increased customer action and interest.
This dynamic pivot preserved numerous jobs and laid the groundwork for sustainable growth. The successful campaign and the newly developed landing page became the lifeline for the business, ensuring a steady influx of repair and maintenance work until the resurgence of new home builds. This period of adaptation not only saved the business during a downturn but also positioned it for future expansion, highlighting the resilience and adaptability of the company.