Elevating Tim Leeper Roofing Through Strategic PPC Ads

Since its inception in 2004 by its namesake, Tim Leeper Roofing has set the gold standard in the Nashville roofing industry. Committed to outstanding customer experiences and operational excellence, they’ve solidified their reputation as Nashville’s premier roofing service. Their unwavering dedication to quality service and their industry-leading warranty have positioned them at the forefront for both residential and commercial roofing projects.

Despite generating over $10 million in sales revenue, Tim Leeper Roofing recognized a gap in their marketing outcomes relative to their investment. The pursuit of a marketing partner that could deliver exceptional results with unwavering transparency led them to reevaluate their strategy.

YellowFin Digital stepped in to bridge this gap. Identifying the disconnect in their existing website’s lead conversion capabilities, we embarked on creating optimized landing pages tailored for their ad campaigns. This was coupled with a comprehensive overhaul of their advertising strategy, including a strategic distribution of their budget between Local Service Ads (LSAs) and Google Search Ads, aiming for maximal conversion efficiency.

The strategic overhaul by YellowFin Digital yielded transformative results for Tim Leeper Roofing, far exceeding the ambitious goal of a 25% increase in year-over-year sales. The campaign’s performance metrics showcased the profound impact of our tailored digital marketing strategy:

• Cost Per Click was reduced by 18.26%, making each ad spend more effective.
• Cost per Conversion saw a dramatic decrease of 80.2%, significantly lowering the investment needed to convert leads into customers.
• Conversions experienced an astounding increase of 842%, illustrating a massive rise in effective customer engagement.
• Phone Calls to the business surged by 1224%, indicating an unparalleled growth in customer inquiries and potential sales opportunities.

This comprehensive digital marketing approach not only met the set objectives but also propelled Tim Leeper Roofing to a remarkable 63% increase in sales compared to the previous year. This success story highlights the seamless synergy between strategic digital marketing and business growth, setting a new standard for excellence in the roofing industry.