While running an online business, you want to ensure that your SEO (Search Engine Optimization) is on point. This means you want to use the most effective keywords possible to attract customers. But how can you tell if a keyword is effective?
One way to measure effectiveness is by looking at the search volume for that keyword. If no one is searching for that keyword, it will not be very effective.
However, a keyword with low search volume doesn’t mean it’s not worth targeting. There are many reasons why including zero volume keywords in your SEO strategy can be beneficial.
In today’s blog post, YellowFin Digital, the leading SEO agency in Corpus Christi, we will explain zero-volume keywords and how you can use them to your advantage.
Zero Search Volume Keywords: Defined
Zero search volume keywords are hyper-focused long tail keywords with little to no monthly searches. That might not sound nice, but targeting such keywords has surprising benefits.
For one, they can be less competitive than other keywords. That means you have a better chance of ranking for them and getting traffic to your site. Plus, targeting these keywords can help you reach a more specific audience interested in what you offer and are more likely to convert.
For example, let’s say you sell custom-made shoes. A keyword like “shoes” has a huge search volume but is also very competitive. On the other hand, a zero search volume keyword like “custom-made shoes for men” is much more specific and, therefore, less competitive. So, while these keywords might not get much traffic, they can still be worth targeting for your online business.
Most SEO experts write off zero search volume keywords because it’s assumed that low search volume means low traffic potential. But wise SEO services providers like us know it’s not always about the traffic. Instead, low search volume long-tail keywords can help you attract a more targeted and engaged audience, ultimately leading to more sales for your business.
Should You Target Zero Search Volume Keywords?
Now that you know zero search volume keywords and how they can benefit your business, you might be wondering if you should start targeting them. The answer is it depends on your business goals.
If your goal is to increase your site’s traffic, you might want to focus on keywords with higher search volume. However, zero search volume keywords can be a great option if you’re looking to target a specific audience and increase conversions.
No matter what your business goals are, it’s important to do your research.
What Is the Difference Between Long Tail and Zero Search Volume Keywords?
Zero search volume keywords are a subset of long-tail search queries with at least four or more words. Users can phrase these keywords in many different ways.
For example, users who want to know how to lose weight might search for:
- How to lose weight fast
- How to lose weight in a week
- How to lose weight without exercise
Each of these questions has different versions for the same intent. While they might have zero searches, they can still make up a significant portion of your traffic. This is because the Google search algorithm is very good at understanding different queries with the same intent and returns results accordingly.
So when optimizing, one should consider the user’s search intent. And when you optimize for one such query, you are indirectly optimizing for 100s of similar user intent queries, helping your web page appear for a wide range of searches.
Another important factor is that big companies with large amounts of search traffic can dominate the SERPs for high-volume keywords. This leaves little room for small businesses to rank. However, with zero search volume keywords, there is less competition, and you have a better chance of ranking.
Can You Trust Keyword Tool Planners?
If you’re looking for help with your keyword research, you might be wondering if you can trust keyword tool planners. After all, they’re the ones who provide data on keyword search volume.
The answer is – yes, but to an extent.
When you use different search tools, the search volume you get for a keyword may differ slightly. This is because each tool uses various data sources. So while the search volume might not be 100% accurate, it should give you a good idea of how popular a keyword is.
Additionally, keyword planners do not list low-search volume keywords by default. This is because these tools consider data from a wide range of sources, including web, image, and video searches. And since most people don’t use these types of searches to find products or services, they’re not considered when keyword planners calculate search volume.
So what does our expert SEO company analyst do?
Instead of completely relying on keyword planner data, our team uses search engine data and real-world experience to create accurate search volume numbers. This helps us better understand how users are searching for things online and allows us to target the right keywords for our clients.
Benefits Of Targeting Zero Search Volume Keywords
You should care about zero-volume keywords if you want to:
Generates Organic Traffic
Suppose your business is ranking well for a few high-volume keywords. That’s great! But think of all the customers you’re missing out on because you’re not ranking for other search intent queries.
By targeting zero search volume keywords, you can appear for a wider range of queries and generate more traffic to your website. And more traffic means more opportunities for conversion.
Low On Competition
As mentioned earlier, many SEO experts ignore low search volume keywords because they consider them unimportant.
So now you can take advantage of this and target these keywords with unique and well-optimized content to get an edge over your competition.
Touch the Right Emotion
When you understand the user’s search intent, you can use this information to your advantage.
You can create content that answers their question and touches the right emotion. This will make your content more relatable and help you build a connection with the reader. When they feel connected to your brand, they’re more likely to do business with you.
While you may not get a lot of traffic from these keywords, your traffic will be high quality and more likely to convert.
How to Find Zero Volume Keywords
SEO is all about understanding your audience and their needs. Once you know what they’re looking for, it’s much easier to find the right keywords to target.
Here are a few methods you can use to find zero-volume keywords:
1. Look for Long-tail Keywords
While conducting keyword research to determine which keywords to target, be sure to look for long-tail keywords. Long-tail keywords are three or four more specific and targeted phrases than general terms.
You can use people also ask boxes or Google Autocomplete to find long-tail keywords. These tools help you brainstorm other topics related to your main keyword and what questions people are asking about that topic.
2. Understanding Relevance
When looking for something on the internet, you usually start with relevance. You enter a keyword or phrase into a search engine, and the results are relevant to what you’re looking for.
But when targeting zero search volume keywords, you will not find any data on relevance because there is no search volume. So how do you determine if a keyword is relevant?
That’s where real-world experience comes in. If you have a good understanding of your industry and your target audience, you should be able to tell if a keyword is relevant or not.
You can look for your keywords in forum discussions, social media groups, and other online communities to see if people are talking about them. If they are, you know the keyword is relevant and can target it.
3. Look for Related Keywords
Keywords and their variation are always relevant. So, when looking for relevant keywords with zero search volume, look for related keywords with some search volume. You can use Google’s search and see recommendations for related searches. This will give you an idea of the topics your audience is interested in and help you find other relevant keywords to target.
The above are a few methods that you can use to find relevant zero-search volume keywords. However, if you don’t have the time or expertise to do what professional SEO services providers can, you can always hire them.
Related Read: Search ranking factor you need to know in 2022.
Zero search volume keywords are important because they can help you generate more traffic and get an edge over your competition. While they may be difficult to find, the effort is worth it because the traffic you get will be high quality and more likely to convert.
Trying to find zero search volume keywords? We can help! As a leading SEO company in Corpus Christi, TX, YellowFin Digital specializes in helping people like you get the exposure you’re looking for. Let us help you rank higher in the SERP and reach your online marketing goals with our proficient game-changing SEO services.