The plumbing industry is a highly saturated, competitive space. To stand out from the crowd, you need to do something different. That’s where your plumbing website comes in.
Your website is what people see when they Google your company name or search for plumbing services online. It’s how you communicate with potential customers and convert them into paying customers. It’s also how they find out whether or not they want to work with you in the first place.
If your website doesn’t make a strong impression, then no one will ever know what makes your business unique or why they should choose you over another plumber in town.
Let’s look at five important elements that every plumbing website needs.
5 Elements Every Plumbing Website Needs for More Leads & Sales
If you want to grow your plumbing business and reach more customers, you need to make sure that your online presence is just right. We’ll go through five of the most important things that any plumbing website needs to maximize its conversion rate and get more leads from its visitors.
1. Clear Navigation — Easy to Find the Info Within a Few Minutes
If your site is hard to maneuver or visitors have trouble finding what they are looking for, they will leave. This means that your site will have a high bounce rate and low conversion rate.
The only way to make it easy for the visitors to use your plumbing website is to have a navigation that’s easy to use and understand. You don’t want your visitors getting lost in a maze of links or confused about where they are on the page. Your navigation should be intuitive, which means it should follow the user flow through your site.
For example, if someone visits your homepage looking for specific plumbing services, the navigation should be easy enough for them to go to the service page and contact you quickly.
You can split your service pages into various sections for a plumbing website based on the top services customers come to you for. For example, your homepage can include multiple sections for:
- Drain cleaning
- Fixture installation
- Water lines installation
- Pumps installation
… and so on.
Or you can divide your plumbing services into categories based on the location, like:
- Bathroom plumbing
- Kitchen plumbing
- Garden plumbing
- House water lines plumbing
… and so on.
You can split your plumbing services into any type of category that you see fit. But make sure to have clear navigation to each of the services through the menu bar at the top and within the homepage and club other related service pages.
2. Content Layout — Organized and Simple Enough to Scroll Through
A well-organized page layout makes it easy for visitors to find what they are looking for on your site without feeling lost or overwhelmed. A cluttered page can confuse you because there aren’t clear sections or paths for people to follow when browsing through various pages on your site.
A good content layout will help guide customers through each page to easily find what they are looking for without having to scroll endlessly through different pages of information that doesn’t pertain to them.
For example, your homepage can have shortcuts to the top plumbing services and a quick-to-fill contact form. This would make it easier for customers to read your content by just glancing at the sections and clicking on that one plumbing service they need to find more information.
3. Responsive Design — Something That Looks Good on Any Device
Responsive design is a must-have in today’s digital world because it allows websites to adapt to any screen size, whether a desktop computer or mobile phone or tablet. This helps users see all the information clearly, even if they use their mobile phones or tablets while browsing through your website.
So make sure to communicate to your web design agency to have a design that looks and feels the same on all types of devices, irrespective of the orientation or size.
4. Content — Skimmable, Simple & Easy to Read
You need to make sure that your content is easy to read and understand so visitors can quickly find what they’re looking for and get back out again as quickly as possible. The best way to do this is by using short paragraphs and headings on each page so people can find what they’re looking for quickly and easily.
This will also help with rankings on search engines too because search engines look at how long visitors stay on your website before clicking away or leaving altogether. So keeping them engaged as long as possible will help with ranking in Google as well as boost your conversion rates!
5. White Spaces — Separated With the Right Amount of Information
Many plumbers have poorly-designed websites that don’t convert well. It’s because they don’t have enough information or have too much information.
The problem with having too much information on your website is that it can make it difficult for your visitors to find what they are looking for. They will leave your site without converting, which is bad for business.
Having too little information on your website can also be problematic because it will cause potential customers to leave before reaching out to you. For example, if someone looks at an article about how to fix a leaky faucet but doesn’t see any contact information, they may assume that there isn’t any way for them to get in touch with a plumber right away.
So make sure to ask your web design company to design your site such that there are lots of white spaces separating the content — with the right amount of information included between them.
Your website needs to be able to do more than just look good — it needs to convert visitors into leads and customers too! And if you want to make sure your site can do this, you need to hire a reliable Corpus Christi web design agency to include these critical elements.
At YellowFin Digital, we’ve been working with several plumbers, helping them rebuild their website and establish themselves in their area. And we can do the same for you.