A lot has changed in web design since the early days of simple blue and white backgrounds and text-only pages. Today, many people are looking for and getting exactly what they want from their websites, but there is still an ongoing battle for consumer attention.
There is a very large shift in web design, and more consumers are demanding professionalism and creative solutions over generic aesthetics.
It’s no longer a matter of whether you’ll have to pay attention to what your customers want, but when.
In this blog, we look at some key statistics that will redefine the way you look at website design.
5 Key Web Design Statistics for 2022
As we all know, the design of a website is one of the most critical factors that determine its success. As we move into the next quarter of 2022, it’s clear that there are still some major misconceptions about what makes good web design and what does not. And the following points will clear up most of such misgivings and help you present a custom web design that attracts and converts.
1. 59% of Consumers Prefer Beautiful Design Over Simplicity.
The most common mistake many businesses make is thinking that simple designs are the way to go. Indeed, simplicity is often easier to implement and maintain. But it’s important to remember that there is no trade-off between being usable and beautiful.
There have been plenty of studies on the relationship between aesthetics and usability, which have shown quite clearly that beautiful design leads to better usability, especially for the average person.
According to a recent study by Adobe conducted among 12,000 consumers spanning 6 countries, 59% of global consumers prefer a beautiful custom web design to a simple design — especially when they’re pressed for time. This comes when most websites right now prioritize simplicity over designing something that looks beautiful and appealing.
We tend to think of beauty as superficial, but beauty can be a vital part of a website’s success. The persuasive appeal of beautiful design can be as crucial as its usefulness.
2. Two-Fifths of the Consumers Are Most Attracted to the Color Schemes
There are so many elements that contribute to a good website design — layout, placement, fonts, carousels, and more. But according to a recent finding, color schemes take priority for customers above anything else.
While two-fifths (39%) of the consumers prioritize color over any other visual element, 22% of surveyed people look for eye-catching colors. But using too many colors is also a hazard since 21% of the consumers say that they leave a website when they use outlandish colors.
With that being said, luxury brands tend to focus on the differentiating factor of design and color scheme instead of being simple. The goal is to make consumers pay attention to your brand to be more apt to buy your products or service over competitors’ offerings.
So make sure to use the right mix of appealing and eye-catching colors — but never go overboard.
Not sure about the right color combinations? Reach out to a web design agency to get assistance.
3. 60% Attribute Website Usability as an Important Factor in an Online Shop
Usability is how specific users can use a product to achieve specific goals with effectiveness, efficiency, and satisfaction. However, usability starts with the user experience. Good usability means that your website is accessible and usable by everyone, regardless of their abilities and needs.
And this website’s usability is one of the top factors that 60% of people look at when they visit an online shop.
So if you want to increase your sales, pay attention to the look and feel of your online shop. If it doesn’t look good or work well, you’ll lose a lot of potential customers.
Customers want just to get the job done in a few clicks and scroll down on their phone or computer without any trouble. So make sure that you have a responsive design for your site.
You can ask any experienced company offering web design services to run usability testing on your website to find areas you can improve.
4. 73.1% Said the Lack of a Responsive Website Design With Multiple Devices Is a Major Issue
Your site’s visitors might be coming from all over the world and they can be using any device — mobile phones, tablets, laptops, and desktops. So you should make sure that your custom web design is responsive on all these devices so that the website looks beautiful on devices.
73.1% of the visitors say that they will leave the website when it doesn’t have a responsive web design and 61.5% say that poor navigation is also another top reason why they leave a website, according to GoodFirms. This list is topped by over 85% of people attributing slow website speed as the number one reason for leaving a website.
So you need a responsive and fast website design for your site to work well on all modern devices. A responsive template ensures your site will work and look good on mobile phones and tablets, which is very important because more people use their phones and tablets more than ever for internet browsing.
So the better you can make your customers feel at ease on their journey on your website, the more likely they will convert into customers.
5. 54% Want Websites That Appeal to Their Design Sensibilities
How often have you gone to a website and the design was so unappealing that you immediately left?
This is exactly why 54% of people expect websites that appeal to their design sensibilities in terms of layout and photography.
This means you need to make sure it looks good and make sure it’s easy on the eyes — something that your target audience finds attractive. It doesn’t have to be complicated or over-the-top, but it should look good and make sense.
If it’s hard on the eyes because too many colors compete for attention, they may have trouble focusing too long enough even if they stay. Make sure your layout works well — use white space strategically, so it isn’t cluttered and overwhelming. And don’t cram everything into one page; instead, break up content into sections. You can also use customer-centric images that your audience can relate to.
A website reflects the brand and the first impression a client gets of your business.
The most prominent feature of the human brain is detecting patterns. We see things in terms of shapes, colors, and size while trying to make sense of the world around us. So how the audience feels when they look at the website matters a lot to contribute to your ROI.
So make sure to keep these recent statistics in mind the next time you’re designing your website.