Let’s learn the cycle of YouTube marketing:
How to create the right videos for YouTube?
The first thing to do is to create video content that works for your brand awareness and drives more traffic to your website/channel. You just create and publish great content and that will give you a leg up on your competition.
Content of Videos
Most people fail while creating a video. People on YouTube are looking for information that will be helpful to solve problems and learn skills. So focus on your content and create videos that will solve these problems or teach a specific skill that your ideal customer is looking for. Google believes that videos are the best way to answer search queries.
Length of Videos
In past years, the number of video views affected the ranking of that particular video. The more views your video received, the higher it would rank. But then, YouTube changed its algorithm, and that changed the game. YouTube still counts aggregated clicks, but it includes the number of views on your videos with other factors such as likes, dislikes, watch time, shares, comments, and much more. That’s why it’s important to create videos with more engaging content for a chance at a higher rank in search results.
Make your videos at least two minutes long. Videos that are up to 10 minutes are ok, but don’t compromise with the quality of the video simply to create a longer one. Your videos will rank higher if your viewers are engaged in your videos for a long time.
Name & Description of Videos
Optimize your video title with well planned and researched keywords. It’s beneficial to target long-tail keywords, which will help you to rank your video higher. Like website SEO and image optimization, search engines also look for the name of your raw video file.
After optimization of the video name, optimize the rest of the video description as it will be discovered by search engines as well.
- Keep it at least 200 words
- Write a separate description for each video
- Never do keyword stuffing (it will hurt your ranking!)
Make a playlist of videos
The playlist is considered an extra ranking factor. Create a playlist with similar keywords for each video. It will organize your videos and make things easy for viewers to find what they are looking for.
Make your channel page informative
Make your channel page quite attractive with a perfect profile picture, header and additionally adding:
- Links to all your social media pages.
- Attractive and engaging channel image and banner.
- Long description in the about section with relevant keywords.
- Subscribe to similar channels.
At YellowFin Digital, we provide video SEO strategies and more. As an experienced and reputable digital marketing agency, we have helped many ranked on the first page of Google. Are you looking to rank on Google with our SEO services? Contact us now!