It’s a hard truth, but the number of SEO experts and agencies is increasing every day. While it shows the importance of SEO for businesses, it can be easy to get misguided amidst the sea of information.
So, if you’re a new business starting or trying to establish your online presence, then you must’ve heard a lot about Search Engine Optimization (SEO). SEO is nothing but the optimization techniques we use to rank for the relevant searches.
SEO will put us on the map in front of our audience if we do it right. But there are so many types of SEO that you must be wondering which to pick. This blog is exactly for business owners who need to get clarity about SEO Strategy and choose the right one.
Which of These SEO Types Do You Need for Your Business?
There are several categories of SEO based on actions, purpose, and functionalities. Broadly, there are six types of SEO, some of which are essential only for a particular type of business.
At YellowFin Digital, we offer Houston SEO services customized to your business preferences, type, and location of operation. Our Houston SEO company has worked on hundreds of multiple strategies, each one different from the other. So from our experience, here are six SEO types that every business needs to consider.
On-page SEO deals majorly with the content and user experience on your website. This can be optimizing keywords for search engines, the simple-to-read design, easy navigation, legible fonts and headlines, and a lot more.
Most of all, on-page SEO places a lot of importance on the content present on the webpage. Your webpage should cover all the necessary information on the topic and optimize the headings, images, URLs, and meta tags to inform the search engines about the particular content.
The off-page SEO features are a little trickier than on-page SEO. Most of the off-page SEO techniques are indirect — meaning that we need to work on link building through a number of strategies like:
- Guest posting
- Social media sharing
- Local listing
In fact, the link popularity of a page compromises about 22% of Google’s ranking algorithm.
So many of the activities that you perform off-site that help to increase your site’s authority will contribute to your off-page SEO. Both on-page and off-page SEO are essential for increasing the search engine ranking.
The technical SEO strategies are the back-end actions we need to make to make the site user-friendly and responsive. For example, using HTTPS instead of HTTP or using schema markup will all help with SEO.
There are many more technical SEO factors to consider, like the site’s speed, optimized HTML, and low-resolution images. Technical SEO contributes to the user experience more than functionality, which is the top factor that search engines consider.
Unlike the previous three SEO types, local SEO is specific only to particular types of businesses. Local SEO strategies are essential if you have a business whose customers are present in a particular area.
In local SEO, we’ll target keywords specific to your business and use the local languages instead of generic terms. This will pull in customers only from your targeted area, which means you have a high chance of converting your leads to customers.
For example, at our Houston SEO company, we’ve worked with several small businesses whose clientele is present in a particular city or a locality. With targeted local SEO campaigns, we’ve managed to increase their lead acquisition rate and ROI folds.
You can implement such local SEO strategies to make the most of your investment.
Before local SEO was popular, global SEO was the common technique that everyone used. Unlike local SEO, where we target a particular location, global SEO aims to rank worldwide.
This is generally useful for companies that earn from affiliate marketing, ads, or other generic digital products whose audience is everywhere.
As the name suggests, e-commerce SEO is specific to businesses that have online shops. The main purpose of e-commerce SEO is to rank high for the particular products that the business sells.
While the base of e-commerce SEO has the groundwork similar to on-page, off-page, and technical SEO, the approach to each of these differs from local SEO. By focussing on ranking for the particular keywords with specific importance given to UX, e-commerce SEO can prove to be quite fruitful.
SEO works best when we take up a multi-faceted approach. You need a customized SEO strategy with the right targeted keywords and optimized user experience by analyzing your business, goals, and end customers.
If you need any help with local SEO in Houston, reach out to our Houston SEO agency now.