Google is constantly adding fuel to the SEO fire, and it seems like every time they do, the stakes get higher. As a result, business owners and marketing professionals are left scrambling to keep up with the latest changes and trends.
But what happens to businesses without a robust SEO strategy? They get smoked by the competition.
YellowFin Digital, a professional SEO company in Corpus Christi has always been committed to helping our clients stay ahead of the curve with our innovative SEO strategies. As a result, our clients dominate their markets and become industry leaders.
If you’re ready to take your business to the next level, keep reading to see how our SEO services have helped our clients take on the competition.
Our Case Study
The Challenge
Wisp Lashes is a reputable eyelash extension salon in Knoxville, TX. They offer various services, including lash extensions, brow tinting, and lash lifts. Their lash artists are some of the most talented in the area and are passionate about providing their clients with the best possible experience.
But despite being the best in their field and offering great prices, they were only getting a handful of new clients each month. The owner, DeeAnna, knew they were working in a cutthroat industry with a lot of competition, but she also believed that if they could just get in front of their target audience, their affordable price and excellent customer service would do the rest.
However, the trick was getting there. For that, they needed a specialist who could help them optimize their website and build a sustainable strategy that would attract Google’s attention and generate a high amount of organic traffic.
That’s how they approached our SEO company in Corpus Christi.
YellowFin Digital works on a thorough, streamlined process that requires detailed planning and research before we even start working on a campaign. Our fireproof SEO services focus on building a strong foundation with our best practices, which we have developed over the years while working with various businesses.
Keyword Research
Keyword research is the base for all our SEO campaigns regardless of the client’s industry. For Wisp Lashes, our project managers and in-house SEO team dug deep to understand their business, services, and customers before researching the practices of their competitors to develop a unique and targeted keyword list. This included a healthy mix of short-tail and long-tail keywords that potential customers search for when they are ready to commit.
The reason to target both kinds is that short-tail keywords tend to have a higher search volume and a higher level of competition, making it hard to rank on the first page of Google. On the other hand, long-tail keywords have a lower search volume but are much easier to rank for and tend to be more specific, which means that the traffic you get will be higher quality and more likely to convert.
On Page Optimization
Once we compiled a comprehensive set of targeted keywords for Wisp Lashes, it was time to reconstruct and enhance their website design with emphasis on the optimization of page titles, meta, headers, and contents with the target keywords. Optimizing a website’s on-page elements is essential to any SEO strategy and can make a big difference in ranking and organic traffic.
Next, we did site auditing to uncover or fix any technical SEO issues that could hold them back, such as 404 errors, duplicate content, broken links, and site speed. These are all factors that Google considers when determining where to rank a website in its search results.
We then worked on creating keyword-rich and engaging content in different formats and published it on their blog and social media channels. We also optimized the content on their service pages by adding relevant target keywords and phrases to make those pages more relevant to what potential customers are searching for. We created blogs with specific target keywords and of varying lengths, from shorter posts for social media to in-depth articles for their blog to boost their website’s SEO.
The onsite blog content for wisp lashes was not just created to attract Google’s attention but also to serve their customers. The blog posts were designed to answer common questions their target audience might have about eyelash extensions and provide them with valuable tips and information on how to get the most out of their lash experience.
Off Page Optimization
Onpage optimization was just one part of the puzzle. We took pains to capitalize on every opportunity to increase their website’s visibility, which came in the form of off-page optimization.
Before ranking a website, Google also considers how many other websites are linking to it and the quality of those links. So, we focused on building high-quality backlinks from relevant and authoritative websites to give their website a boost in search engine rankings.
We also submitted their website to local directories and created citations with consistent NAP (Name, Address, Phone number) to help them rank higher in local search results.
And lastly, we set up and claimed their business’s Google Business Profile (Google My Business) listing and optimized it with relevant information and photos to ensure their business appeared in the local pack when potential customers searched for keywords related to their business.
This double-barreled approach of on-page and off-page optimization helped Wisp Lashes rank higher in Google for their target keywords and reach more potential customers searching for what they had to offer.
SEO Results
One of the key indicators of success for any SEO campaign is an increase in organic traffic that can generate many other achievements, such as higher sales, more leads, and increased brand awareness. Wisp Lashes experienced just that.
Generally, seeing results from SEO services can take some time. But with Wisp Lashes shortly after beginning their SEO campaign with YellowFin Digital, they started to see an increase in traffic from Google.
The image above shows the page views to their website from organic search traffic from March to December 2019. You can see a gradual increase in page views starting in March and then a significant spike in traffic in June.
The pageview had increased by almost 40%, corresponding to a 17% increase in organic sessions and a 15% increase in organic users. Over the entire period, the percentage of new users coming to their site from organic search had grown by 15.2%. However, the best was yet to come.
Although there was good growth of new users from May 2019 to Dec 2019, the percentage of new users coming from organic search increased by a whopping 25%. That means one-third of all the new users visiting their site found them through Google.
We continued the campaign for the next year (the crucial year for the whole world – 2020), where 48.8% of the total users were organic users with just a 7.54% organic bounce rate!
Fast forward to the end of 2021, 76.9% of users were organic, with just a 0.70% organic bounce rate. In addition to the fact that their organic traffic saw such impressive growth over the 2 past years of our SEO campaign, they also saw a jump in traffic on several key service pages, which increased leads and customers.
Simply put, our SEO services had a resounding effect on their business that drove more traffic and new customers to their website.
Conclusion
The key takeaway here is even in highly competitive markets, your business can still rank higher on Google and reach more potential customers with a well-executed SEO strategy. However, being patient and trusting your SEO company is important, as SEO results don’t happen overnight.
But when done correctly, the rewards can be great, as Wisp Lashes has shown. Not only did they see a significant increase in organic traffic and new customers, but they were also able to grow their business and expand their reach into new markets.
SEO is a great option to consider if you’re looking for a sustainable way to grow your business, reach new customers, and achieve long-term success. Our SEO services in Corpus Christi have seen great results for our clients in various industries, and we are confident that we can do the same for you.
Give us a call today to speak with one of our SEO experts to learn how our SEO services can positively impact your business.
