There was a time when SEO services only focused on optimizing website content with relevant keywords and writing bulky text-based articles to rank higher in SERPs. However, the scenario has changed dramatically with the evolution of Google algorithms and other search engines.
Today, the internet has become a land of visual graphics and videos, making it much easier and more interesting for users to consume content. Furthermore, it is proven that internet users retain 65% of the visual information presented to them compared to 10% of the text-based information.
This huge difference in percentage means that when you provide your users with what they want, they will be more likely to stay on your website for a longer time, visit more pages and eventually convert into customers or subscribers.
This is why YellowFin Digital, a professional SEO company in Corpus Christi, uses visual content like infographics, videos, images, charts, and other graphics to boost our client’s SEO rankings and website traffic.
In this blog, we will discuss how visual content can help improve your SEO strategy and rankings. But before we do that, let’s understand what visual content is and how it differs from text-based content.
What is Visual Content?
Visual content is any form of content that uses images, videos, infographics, or other graphics to communicate a message. It is a very powerful marketing tool as it can help you capture the attention of your target audience much more effectively than text-based content.
Some of the most popular types of visual content are:
- Images: It helps your audience get an illustrated idea of your brand, product, or service.
- Videos: Marketing videos like product demonstrations, customer testimonials, or how-to guides help you engage with your audience and explain your offering interestingly and concisely.
- Infographics: These are very popular as they help simplify complex data and offer a visual representation that is easy to understand and share.
- Charts and Graphs: They offer an effective way to showcase data, trends, and comparisons.
- Memes & GIFs: It gives your brand a friendly and quirky touch.
Now that you understand the importance of visual content let us see how, when effectively used by SEO services in Corpus Christi can impact your SEO rankings.
Visual Content to Boost SEO Rankings
1. Most Visitors are Visual Learners
The human brain is wired in a way that we process and understand information much better when it is presented to us visually. Research shows that the majority of internet users (about 60%) are visual learners. Not to mention that today’s generation consumes most of its content on social media platforms like Facebook, Snapchat, and Instagram, which are largely visual.
Including images, videos, and other graphics in your content helps break the monotony, makes it more visually appealing, and thus keeps your audience engaged for a longer time. This eventually leads to improved SEO rankings as engagement is one of the key ranking factors for search engines.
2. Google Processes Content Visually
Do you know who else processes information visually other than humans? Machines!
Yes, that’s right. Just like the human brain, even Google’s algorithms are designed to process and understand information better when it is presented in a visual format. However, the Google algorithm can’t see the visual content as we do, but it can match visual content with other images on the internet by matching shape, metadata, embedded text, and other such factors to link it with similar content.
Therefore, it is important to optimize all your visual content by adding relevant keywords to the title, description, and other text-based fields. It will make it much easier for Google to crawl and index your visual content, which will eventually lead to improved SEO rankings.
3. Keeps Your Audience Engaged for Longer Time
Adding visual content to your content marketing strategy can help keep your audience engaged for a longer time. That’s because the visual content offers a more immersive experience that helps your audience understand and remember your message better.
According to a study by Content Marketing Institute, including images in your blog posts can increase page views by up to 94%. Similarly, adding videos to your website can help improve the average time visitors spend on your site by over two minutes.
As we mentioned earlier, engagement is one of the key ranking factors for Google and other search engines. So, what happens when your audience interacts more with your content? Yes, you guessed it right! It will increase your dwell time and reduce your bounce rate. Since both these metrics are closely linked to SEO, it will help improve your organic rankings in the long run.
4. Helps Your Content Go Viral
Visual content is easier to consume and share, making it more likely to go viral than any other type. People tend to engage with and share an interesting image or video more than a long blog post or article.
When your content gets shared by hundreds or even thousands of people, it will help improve your brand visibility and reach. And as you probably know, going viral can do wonders for your SEO rankings.
5. Higher SERP Rankings
No matter how often Google has changed and tweaked its algorithms over the years, one thing has remained constant – quality content is the key to higher SERP rankings.
And as we have discussed earlier, visual content generally offers a more immersive and engaging experience than any other type of content. As a result, articles with relevant images tend to appear on the top pages of SERPs and get 94% more views than those without images.
Similarly, a page with videos is 50 times more likely to rank on the first page of SERPs than other web pages.
6. Improves Readability and Comprehension
Providing your visitors with only bulky text paragraphs can be overwhelming and intimidating. As a result, they are likely to skim through your content instead of reading it thoroughly. And at times, they may even exit your website immediately, increasing your bounce rate.
On the other hand, adding visual content to your articles can help improve their readability and make them more engaging. For instance, using shorter paragraphs and adding bullet points can help break down complex concepts and make them easier for your audience to understand. Similarly, adding images, infographics or charts can be a great way to explain complex data and statistics in a more user-friendly way and maintain a good balance of text and visual content on your web pages.
7. Attracts More High-Quality Backlinks
Link building is one of the powerful strategies SEO services use to improve their client’s organic rankings. Linking your website to high-quality websites and getting other sites to link back to you can help improve your website’s link popularity, which is a key ranking factor for search engines.
However, getting high-quality backlinks from authority websites can take much work. But with the help of stunning visual content, you can easily make your website more link-worthy and attract more backlinks.
For instance, if you have created an interesting infographic or data visualization, there’s a higher chance that other websites will link to it. You can also use tools like Google Image Search and Pinterest to find websites that are using your images without giving you credit. You can then reach out to them and request them to give you a link.
This way, you will gain high-quality backlinks that will send positive signals to search engine crawlers that your website is a credible source of information.
8. More Options for Visitors
Giving your website visitors more options to find the information they want can help improve their overall experience. And adding visual content to your website is a great way to do that.
For instance, you can add an image gallery to your website where visitors can view images of your products or services. Similarly, if you have written a blog post, you can add an infographic or a video to explain the concepts in more detail. By conveying the same message using different mediums, you are making your content accessible to a broader audience and increasing your website traffic.
How YellowFin Digital SEO Services Can Help Boost Your SEO Efforts with Visual Content
In a world where things are moving towards digitalization, your audience also wants information that is easy on the eyes and can be digested quickly. Adding visual content to your website can help you achieve just that.
If you are searching for anSEO agency near me that can help create stunning visual content for your website, look no further than YellowFin Digital. We have a team of skilled professionals who can create high-quality visuals that are appealing, informative, and engaging.
So, what are you waiting for? Contact us today to learn more about our SEO services!
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