As a professional Austin SEO company, we know that building quality backlinks is often seen as a critical factor in achieving high rankings for search engine optimization (SEO).
However, the process of creating backlinks can be both challenging and time-consuming. For example, you may need to send out hundreds or even thousands of outreach emails each month to get a good response, and even then, your emails need to be highly effective.
Furthermore, creating backlinks requires significant effort, particularly if you’re using guest posting as a link-building strategy since you’ll need to produce a new, high-quality blog post for every single backlink.
While backlinks are important, many other metrics now contribute to a website’s search engine ranking. In this blog post, we’ll share practical strategies to help you rank without backlinks and improve your website’s visibility. By focusing on these metrics, you can attract more organic traffic and boost your website’s ranking.
Discover how YellowFin Digital’s Austin SEO services can help you rank higher in SERPs and attract more organic traffic.
Tips To Rank Without Backlinks
Focus on Low-Difficulty Keywords for Faster Ranking
For ranking without backlinks, it’s crucial to prioritize low-difficulty keywords. Unfortunately, because these keywords have a low competition level, larger websites often overlook them.
Targeting these keywords increases your chances of ranking higher in search engine results pages (SERPs) faster. Fewer pages rank for low-difficulty keywords, making it easier for your content to stand out. Additionally, ranking for these keywords can bring more exposure and traffic to your website, which may translate into organic backlinks over time.
To find low-difficulty keywords, you can use Ahrefs keyword explorer and look for keywords with a difficulty level below 30. Once you have identified these keywords, focus on creating high-quality content around them to increase your chances of ranking higher in SERPs.(image example)
Targeting Zero-Volume Keywords:
Zero-volume keywords are becoming a popular tactic for ranking websites without the need for backlinks in 2023. As the name suggests, these keywords show no search volume on Google Planner, Ahrefs or Semrush.
But don’t be fooled by the lack of search volume – these keywords are easy to rank for, and data from these tools can often be inaccurate. Plus, there are instances when your website is already driving traffic from a keyword with zero search volume.
To determine whether a zero-volume keyword is worth targeting, consider if it is relevant to your business/website topics and whether it’s something people might search for. If the answer is yes to both, then go for it and watch your rankings climb!
Boost Your Rankings with Internal Links:
Internal links are a powerful and often underutilized SEO strategy. By strategically linking to your most important web pages, you can signal to Google which pages are most relevant and drive more search engine traffic. Plus, internal links are completely free, unlike expensive inbound links.
To get started with internal link building, focus on your most important pages first, using anchor text that aligns with search volume and cost-per-click metrics that drive leads and sales. Don’t worry about over-optimizing for anchor text on your website, as long as your off-site links have different anchors.
Ensure that all of your most important web pages have multiple internal links, and prioritize pages with the highest search volume and cost per click from your keyword research.
Using internal links effectively boosts your rankings and drives more organic traffic to your website without relying on costly backlinks.
On-site Optimization To Boost Ranking
If you want your web pages to rank higher in search engine results without backlinks, you need to focus on on-page SEO. Optimize your web pages to make them more search engine friendly.
If you’re using WordPress, you can install a plugin like RankMath or Yoast and follow their optimization checklist. If not, here’s a simple checklist for on-page SEO that our Austin SEO agency follows to boost our client’s ranking.
- Ensure your title tag, H1 tag, and meta description are optimized with the right keywords and fully diversified.
- Keep your URLs and titles straight, short, and to the point. Ta
- Target high-volume keywords, but start with low-competition ones.
- Make sure your URL slug matches your target keyword. (image example)
- Optimize images by adding alt text and EXIF data.
- Add schema markup to pages.
- Place external backlinks to high-quality resources.
- Optimize your site’s sitemap and overall structure for search engine crawlers.
- Install an SSL certificate.
- Implement Google Analytics and Google Search Console.
- Improve your page speed, load speed, and other Core Web Vitals (CWV).
- Optimize for local SEO, including Google Maps.
- Achieve the right target keyword density compared to top-ranking web pages.
- Ensure low bounce rates and high dwell time by satisfying user search intent.
These on-page SEO tactics can significantly improve your search engine rankings and drive more traffic to your website.
Prioritizing User Satisfaction
In today’s search engine market, user experience is a crucial factor in determining the ranking of a website. However, while backlinks can generate traffic and prove domain authority, they do not necessarily indicate a good user experience or a thorough audience understanding.
By utilizing Google Analytics, you can gather data on user behavior and optimize your site for user satisfaction. This includes encouraging users to click on links, stay on the site longer, and explore other pages to find relevant information.
Providing valuable and relevant information to your users is critical to beating your competition without relying on backlinks. The satisfaction and usefulness of your content will ultimately have more value than a high number of backlinks.
For instance, a restaurant having great marketing won’t guarantee repeat customers if the food and service are subpar. However, a restaurant that provides exceptional cuisine and service will naturally draw in customers, even without relying heavily on marketing efforts.
Create Better Content Than Your Competitors
To achieve a higher ranking and outperform your competitors, creating content that surpasses theirs is essential. Our expert, Austin SEO services team, recommends the following strategies to improve your content without relying on building backlinks:
- Make it Comprehensive: Take inspiration from your competitor’s article and create a more in-depth and comprehensive version. If their article is 2,000 words, aim for 2,500 to 3,000 words. Doing this lets you thoroughly cover the topic and become a go-to source.
- Add Practical Value: Including examples, case studies, and statistics in your blog post will make it more valuable and beneficial for your readers. By providing practical value, you can build trust with your audience and establish yourself as an expert in your field.
- Use Visuals: Adding visual content such as graphics, images, and videos to your content can make it more engaging and readable. Research has shown that visuals increase the desire to read content by 80%. Use images and graphics to break up text and make it more skimmable.
- Bring Personal Expertise: Take the topic beyond what typical content writers discuss by incorporating your personal experience and expertise. Sharing your unique perspective can make your content more interesting and valuable for readers.
- Do Extensive Research: To create high-quality content, you must do more than just read the top three ranking articles. Look for questions and discussions on forums like Reddit and Quora, and try to answer those questions in your content. This will help you create more valuable and informative content than your competitors.
- Write on Newsworthy Topic: Long-clicks are sessions where a user clicks on your page after searching for something and doesn’t return to the search results page afterward. To cultivate long clicks, create newsworthy content that is timely and relevant. One way to achieve this is through newsjacking – injecting your brand’s ideas into a breaking news story. Newsjacking requires staying current on current events and creatively attaching your brand to relevant stories.
By creating better content than your competitors, you can build your brand’s authority and gain a higher ranking in search engines.
Accelerate Your Rankings with Consistent Content Production
One way to improve your website’s ranking on search engines is to focus on content velocity. Do this by publishing content on your website faster than your competitors.
Google evaluates websites based on topical authority, which refers to the number of blog posts and articles published on a particular topic. So, if your website has more content on a specific subject than your competitors, it’s more likely to be viewed as an authority on the topic and rank higher in search results.
By consistently producing and publishing high-quality content, you can establish your website as a go-to source for information on your niche. The more content you publish, the more chances you have to rank for relevant keywords and topics.
Focusing on content production is a viable alternative if you cannot devote resources to link-building. Increasing your content velocity can build topical authority and improve your website’s search engine rankings.
Why External Referral Sources Matter for Your Website Ranking
Apart from Google search, the number of visitors coming to your website from external links can significantly impact your ranking on search engines. These external sources include social media, affiliate links, and other web pages that link to yours.
Think of it as word-of-mouth advertising. When people visit your site through recommendations from other sites, it shows Google that your site is valuable and relevant to users—translating to a higher ranking on search engines, bringing in more traffic, and increasing your visibility.
It’s about more than just the number of external links but also the quality. Google values referral traffic from high-quality sources, such as reputable websites or social media accounts with a large following.
Moreover, high referral traffic can even outweigh other factors you may have been focusing on, such as having a more prominent web presence, valuable content, or backlinks. Referral traffic and positive user experience demonstrate to Google that your site is helpful to users.
Boost Your SEO with Influencers and Partnerships
Partnering with authoritative brands and influencers can significantly boost your SEO strategy. The halo effect, which refers to the phenomenon by which consumers show favoritism and trust toward brands, products, and people they’re already familiar with, can help your brand acquire credibility and visibility in the marketplace.
To achieve this, you can consider the following strategies:
- Guest blogging: When you write guest posts for respected blogs or are referenced by a trusted thought leader, it speaks volumes about your brand. The exposure can direct trust and authority to your online domains and profiles, enhancing SEO.
- Influencer posts: Partnering with influencers on social media can also be effective, especially if the influencer’s audience significantly overlaps with your own. You can do this organically by sending free products and services or through paid sponsorships.
- Interviews: Conducting interviews with respected authority figures and thought leaders in your field can generate buzz with your audience. You can turn these interviews into videos, articles, and podcasts. The individuals you interview will be inclined to share your content with their audiences, providing you with free exposure and traffic.
How YellowFin Digital Can Help Boost Your SEO with High-Quality Backlinks
Are backlinks still important for SEO in 2023? You bet they are! Backlinks are a crucial factor in determining the relevance and authority of your website. However, the key is to strike a balance and avoid over-optimization, which can harm your ranking.
At YellowFin Digital, we understand the importance of high-quality backlinks in improving your SEO. That’s why we offer custom link-building strategies tailored to your business needs. Our team of SEO experts works tirelessly to create compelling content that resonates with your audience and attracts natural backlinks.
By optimizing your website with the latest SEO techniques and following the strategies outlined in this article, you can rest assured that your website will rank high on search engine result pages (SERPs).
So why settle for mediocre SEO when you can partner with the top-rated Austin SEO company, to boost your online presence and drive more traffic to your website?
Contact us today to learn more about our link-building SEO services and take your SEO game to the next level!