Greg Moore, a husband, father of three little crazy rambunctious boys, has some amazing technology that helps you sell more and get less returns because it helps customers know if your brand fits their body correctly. It points them to the right size for their body type. I assure you anybody can afford this technology and it’s going to help you grow your brand and sell more.
He runs a company called WAIR and Fit3D, which is a subsidiary of another larger company called fit 3d. Basically, when they started this company, they had this vision that suggested that there’s a lot of products that are built to fit the human body. With fit 3d, they set out to deploy scanners all over the world to the dates they deployed 3000 scan millions of human bodies. They anonymously use all that information through the wear brand to help apparel brands, right-size their clothing for their shoppers as well as to help e-commerce shoppers order the best fitting sizes for all the brands that they work with.
What is your background that led you into scanning bodies?
Greg started off his career as a very nerdy, computer science engineer, but with a focus on physics modeling, data science, and computer vision. He worked for a company called sports vision and worked on the team that invented pitch-tracking technology. If you watch baseball, you see a little strengths in order to play where the balls go. They had been through all that and that gave Greg sort of the technical background for scanning bodies.
The other thing he gave Greg was a really clear understanding of data. Like how can you collect and utilize data to solve big problems? There’s a journey that they jumped on that just kind of went really deep. And so he figured out that the only way for them to really get this data was to develop their own 3d body scanner.
Where do you go about and how do you go about setting up 3000 scanners across the world?
They looked at it and what they found is that the fitness and wellness industry had a pretty big challenge with respect to assessing human bodies. They worked with several universities and developed body composition scores, body shape, rating scores, and all this stuff. And then they deploy these systems into the fitness world and provided a wellness assessment. They then use it to help their members achieve their goals. They’ll scan periodically and see how the body’s changing. Greg then anonymizes that data coming to the backside. And again, they use that data as the foundational layer and so, with that information, they’ve helped some of the largest companies in the world.
How does this trickle down to the small business owners that have e-commerce brands?
One of the ways that brands scale is by running efficient businesses. When you have more profit in the business, then you can invest more and grow more quickly. One of the things they see even at an early stage is that returns end up killing profits for brands.
What they did is there’s a little button plugin that you can add to your e-comm site. It’s called aware fit adviser. And so as soon as a consumer clicks on this button, it’s going to ask them seven questions. Height, weight, age, gender. And then it’s going to ask them a little bit about body shape. The whole quiz will take 10 seconds but from there they have predicted every measurement in their body. So now consumers have this really clear, simple, succinct understanding of how this brand and this product is going to fit their body.
How long has it been around?
They started their journey with a closed beta with Rome and 2018. middle of Q3, they started deploying and they already got dozens of customers on there.
Is this integrated into Shopify sites, WordPress, Magento?
They can integrate into all third-party major e-commerce stores. Generally, the way they do is consumers are going to give their API information, they’ll take over the product feed and will synchronize with the product feed. The customer only spends about an hour and a half integrating, plugging into their site to really kind of low labor, to get it running, especially for the smaller brands that are emerging and you don’t have a lot of people power to invest in things like this.
Ideal e-commerce client for you
They used to have a saying that anybody and their pricing allows it to be anybody. The one thing that they really enjoy is that they’ve created a solution that’s flexible enough for the small tier, mid-tier, and enterprise tier. They’re all gonna have their own different rigors.
What didn’t I ask that I should have asked that my audience would be interested in?
I have clients that have always struggled with what’s the best way to tell somebody how this fits, whether it’s a shirt, bottoms, how do I tell them? I can tell them this is the model. These are the dimensions of the model. This is the size chart, which can vary from one product to the next product. So this size jar isn’t always right. It’s definitely something that e-commerce struggles with.