Have you optimized your website for ‘all’ of your business locations?
If not, you’re missing out on a whole lot of customers!
Targeting the right audience is the key to successful marketing and location plays a major role in it. No matter how big or small your business is, optimizing your online content for your specific locations can make a world of difference.
It doesn’t matter if you have your businesses in one, ten, or 10,000 locations. You need to target the local audience for each location to tap into every possible market.
In this blog, we’ll explore some essential Local SEO tips to optimize your website for multiple locations.
6 Local SEO Tips to Optimize for Multiple Locations
Did you know that out of all the total searches on Google, 46% of the searches are for local information?
So, if you haven’t been considering local SEO, then you’re missing out on approximately half of the target audience! Optimizing for multiple locations for a single business is essential when:
- You offer services in multiple locations.
- You have physical stores in multiple locations.
- You have an online directory that includes businesses from specific locations.
For all of these businesses, optimizing the content based on the locations is vital. Our SEO experts from our Austin SEO company, YellowFin Digital, has been helping the businesses in and around Austin to do just that. Many companies have registered high lead conversions with content optimized to local areas with our Austin SEO services.
Here are a few tips that we’ve used to optimize the website for multiple locations.
1. Create Individual Landing Pages for Every Location
You can have a single website to market your business in multiple locations. But you shouldn’t have a single landing page for this purpose.
Create multiple landing pages, one for each location, and optimize them individually for local SEO. Many websites make the mistake of having the same content on all landing pages and swiping only the location’s name from one page to the other.
This is something that Google will recognize and penalize.
Instead, create unique content for each of the landing pages. This content should be customized to the particular location along with the keywords for local SEO.
2. Create a Geo-Specific URL Structure
As you’re creating new landing pages and optimizing the page elements, don’t forget to create a categorical, location-specific URL.
For example, if you’re creating landing pages for your salon in Austin and Dallas, you can create multiple landing pages targeted towards certain services offered in these locations.
Your URL structures can be:
Or, you can create a top-order category for all the locations like:
The individual locations can be subpages inside this main page:
If you have multiple stores or services inside a city, you can further break down the URL to:
If the store sits at a landmark area like a mall or plaza, you can even include the name on the URL for maximum SEO benefits.
3. Optimize for Local On-Site SEO
On-site SEO refers to every SEO element on the website. You need to include location-based keywords on all of these elements:
- Meta tags
- Title tags
- Header tags
- Image information
You should also internally link the relevant pages together to pass the link juice and improve the overall website’s SEO-worthiness. After creating these landing pages, edit the sitemap and submit it to Google to crawl your updated website.
It can be challenging for a small or medium-sized business to create and optimize multiple pages for local SEO. We invite businesses of all sizes to contact us about our SEO services in Austin to discuss how we can assist with your on-site local SEO.
4. Create Business Listings for Each Location
Start with listing your business for the specific location on Google My Business. Include all the relevant information like contact details, available timings, website, chat option, booking information, address, photos, reviews, etc.
Once you’ve added Google My Business, you can find any other local directories commonly used by the people from the locations. You can create multiple business listing accounts on such directories, update the needed information, photos, and contact number.
Make sure to be active on each of these listings, answering people’s questions and reviews.
5. Get More Local Reviews
Getting a lot of good reviews from only a few locations isn’t enough. You need to get many positive reviews from each of the locations you’re targeting.
You can get these reviews on your Google listing or any other third-party business listing where most of your target audience will be present. More positive reviews will make the consumers trust and buy from your business more. This evidence from a survey conducted by BrightLocal, where 94% of the consumers said that positive reviews would make them more likely to use a business.
On the other hand, you can notice from the graph that 92% of the people say that negative reviews will make them ‘less’ likely to use a business.
So, as a business relying on online marketing, you should take care to increase your positive reviews, resolve conflicts and minimize your negative reviews as much as possible.
6. Track Your Data
After you’ve optimized for multiple locations, keep tracking your data and organize it for easy regular analysis. This step is crucial for maintaining a sharp local SEO strategy.
Analyze each of the landing pages by traffic, conversions, the origin of traffic, ranking position, keyword strength, and a lot more. If you find any landing page performing better than the others, find out the cause and implement the strategy in other location pages and monitor the results.
If you need any external help to make sense of your data, our marketing specialists from our Austin SEO company can help you out.
Optimizing for search engines is essential. But what’s more important is to optimize for the people and where they’re from. Include these local SEO tactics in your online strategy to improve your business visibility across all the locations you’re present.