“When will I get results?” is one of the most-asked questions when planning an SEO strategy.
While the question looks simple, the answer is far from it.
Search Engine Optimization (SEO) is a very intricate technique that can differ from website to website. For some websites, the results can be as quick as within a month and for some, it can be no less than a year until concrete results are visible.
The reason for such varied differences in SEO results is due to several factors that affect ranking and website optimization. Our SEO experts at our Dallas SEO company have come together to put up a detailed blog explaining why SEO strategies take time to see definite results and how you can monitor them.
What Factors Determine the Time It Takes to See Results from SEO?
At our Dallas digital marketing agency, YellowFin Digital, we’ve worked on several projects to help our clients increase their search engine rankings with our SEO and PPC services. From our practical experiences, we’ve collected some of the most critical factors that determine how long it takes to deliver the results.
Here are what the experts from our SEO and PPC company have to say.
Your Website’s Current Condition and History
First of all, we need to understand that SEO is not a one-time strategy. It’s an incremental process to address various factors that are deterring your search engine ranking. And one of the main reasons for that is the website’s history.
It is harder for a one-year-old website to increase its rankings compared to a domain that was started years back.
However, an established domain also needs to be optimized to get organic visibility, although it generates more backlinks compared with the newer ones.
In fact, the number of referring domains to a website makes a great impression on Google’s ranking position.
As you see in the above graph, websites with referring domains around 200 to 300 dominate the top position in search engine results than those with around 100.
As SEO experts working in one of the top digital marketing agencies in Dallas, we’ve noticed that the website’s history and the backlinks can impact SEO.
Your Competition and Your Market
Let’s say that you’re selling a generic course for people from all over the world. The optimization for the specific keywords to target your audience needs a lot more work since your market is spread worldwide.
However, if you’re selling organic fruits in a particular region in Dallas, it becomes simpler to target because it is a smaller market with few competitors.
Moreover, it is a smart move to analyze keywords, domains, content authority, and strategies used by the competitors who are ranking.
The hold of competitors in the market makes it harder to increase your rankings. This will definitely prolong the duration it takes for you to see results from SEO.
If you’re looking for an experienced agency offering SEO services in Dallas, get a free quote from our experts here.
One of the most important factors that affect your SEO is the content on your website. Websites that don’t have much content authority in the market find it more challenging to increase their search engine rankings.
It’s clear from the graph below that in-depth topic coverage and authority have a distinct impression of the Google ranking position.
For websites that don’t have much topic coverage, optimizing and creating new content can be time-consuming. It is important to develop new content using the main keywords based on the target audience. In addition, it is strategic to optimize the existing content, and internal and external links to increase the content authority.
How Can You Monitor the SEO Metrics?
If you want to monitor the progress of your SEO strategy, these metrics can help you measure its success.
Organic Traffic: You can easily look at the organic traffic through Google Analytics. This is the direct measure of the traffic coming to your website due to SEO.
Click-Through Rate (CTR): CTR indicates the number of people who’ve visited the website versus the number of people who have clicked on the CTA. Some websites may have huge organic traffic but very less CTR which denotes an ineffective SEO.
Bounce Rate: Bounce rate is another important factor that shows how soon visitors are leaving your website. When you have a high bounce rate, it shows that the visitors aren’t finding what they’re looking for. With that, you need to recheck your SEO to find out where the mistake lies.
This final conversion can be a sale, an email sign-up, a social media following, or any other action that you want your prospects to take. Regularly monitoring your conversions will give you a sense of control over your SEO strategy.
The duration of the SEO results can differ based on several factors according to experienced SEO specialists.
However, you can see a slight increase in your organic traffic and conversions after the initial few months. You can use the above-mentioned metrics to monitor your SEO strategy and keep an eye on its progress.
If you’re looking for a good Dallas SEO and PPC agency to guide you, then connect with us here.