By now, every one of us knows the importance of SEO for our small business. Be it to market a new product or to retarget old customers, digital marketing and SEO are critical.

If you’re torn between choosing a local SEO company and another one far off from your business location, then let’s clear it out.

Hiring a local SEO company is far better than any other national or international SEO agency, majorly because the local guys ‘know’ you. But that’s not the only advantage. There are so many perks of hiring a local SEO company, and this blog will take you through them all.

Why Should You Hire a Local SEO Company?

First of all, let’s understand why local SEO is important. Around 97% of people using search engines have searched to find about local businesses online and 46% of all Google searches look for local info.                                                  

With such whopping stats, it’s only essential for your small business to invest in local SEO with the right agency beside you.

At YellowFin Digital, we’ve been providing Austin SEO services with localized marketing strategies for many small businesses in the city. After working for more than 8 years with small businesses and helping them succeed and scale, we’ve witnessed the first-hand experience of transforming a business with local SEO services.

Here are some important reasons why working with a local SEO company is the best choice for small businesses.

They Know More About Your Audience Than Anyone Else.

SEO is not just about a bunch of strategies pulled together. SEO specialists should be able to understand the emotions of the audience and make them work for your business.

When your small business is local to an area or a city, you need to make your audience feel like you’re one of them. And this can be achieved by the right targeting, and more importantly, with the right local language. 

People in different cities speak differently and your SEO company should be able to understand that and leverage the emotions of the locals. And who’s best for handling your SEO than a company that’s right up in your city?

When you have a team that knows the ins and outs of your city and how the people react, then they can make a better impression.

They Can Give You Complete Attention.

When you’re working with an international SEO agency, they tend to be handling hundreds of clients at a time. And your small business would be one among a hundred, nothing more.

But when you’re working with an SEO agency that’s dedicated to local small businesses, like our Austin SEO company, then you can depend on them to take a real interest in your business. You wouldn’t be another SEO strategy they copied and pasted. Instead, the team would spend time to understand you and your small business and then work around the perfect strategy according to your plan, budget, and audience.

And that’s the way SEO should be done!

They Got the Ears of the Local Population.

One advantage that can never compete with any big shot agency is the local touch of the SEO company. 

For example, YellowFin Digital is one of the popular Austin SEO companies as we’ve established ourselves in the middle of the great marketing, advertising, and publicity firms. So, when you want to market your product, we know the right doors to tap, the right strategies to implement, and the right tone to deliver.

Local SEO companies know your city’s landscape and the way it operates far better than any other company. So with their presence in the middle, you’ll get a competitive advantage that’s something that no other international company can offer.

They’ll Be with You for the Long-Term.

Local SEO agencies are so invested in their clients that they’re ready to pull out all the stops to bring the best results. That also means that once you’ve finalized a local SEO agency and found their strategies working, you don’t even need to worry about SEO anymore.

You can depend on these local agencies to continue working on your SEO on a long-term basis while you take care of the other aspects of your business. What’s best is that they don’t just implement the same strategy but they come up with new ideas to market your business based on your current scale and expected growth.

YellowFin Digital, as a popular SEO company in Austin, has worked on numerous such smart SEO strategies for small businesses and startups. We’ve built a long-term relationship with many of our clients and have witnessed them grow up from point zero.

Wrapping Up

As a small business, local SEO is one of the best investments you can make. And when you do that with the help of a local SEO company that understands you and your business, that’s the best combination ever to grow your business fast and get a stronghold in the local market.

If you’re looking for Austin SEO services, then reach out to your local SEO specialists now.