Do you have a Google AdWords campaign that just doesn’t get you the sales you need? Have you tried new keywords, new locations and increasing the budget, only to find customers are going to your site and not taking action? The answer to your solution could very well be Facebook Advertising.
What is Facebook Advertising?
Do you have a Facebook account and sometimes see interesting posts from businesses, or products, that you have not previously seen before? That, in general, is Facebook Advertising. There are many ways in which a business can post an ad on Facebook; a standard promotion on the right-hand side of the desktop screen, a video or a post from the business’ profile page. On a platform that hosts millions of people around the world, the ability to reach more people for your business continues to grow. And if you are an online/international business – even better!
Facebook Advertising works, in some ways, like Google Ads. You create what you want the ad to say, set-up a link to your site and away you go. Instead of setting keywords that people search for, though, you set a demographic of people to whom Facebook will show your ad. Effectively, people do not search for you on Facebook, you search for them to show them your business. It can be highlight targeted to the people that are most likely to be interested in your product or service.
Which is better? Google or Facebook?
An effective online advertising campaign will have both.
Google allows you to be present for those people who are actively searching for your service or product. Plus, you pay when someone chooses to click on your ad and see your website. In a way, you are paying only for those people who are most likely to engage with your business.
Unfortunately, though, with Google Ads you are limited by one thing; whether or not people are deciding to search for your business’ service/products at any particular time.
Facebook Advertising allows you to choose who your ads are shown to. You are not reliant on people taking action – you can get your business in front of them whether they think they want it or not. This is more beneficial than waiting for people to search by themselves. This allows you to, effectively, ‘cold call’ thousands of people each week that may otherwise have not considered your service.
Your budget, however, may take more of a hit because generally you pay for how many people see your ads on Facebook, not always per click. And because those people may not be specifically interested in your products/service at that time (like with Google Ads), you can pay for advertising that sees little to no results. This is where having targeted, creative and engaging ads is crucial – another story!
So, which should I use?
It is best to employ both platforms to maximise traffic to your website. Google Ads will bring in visitors who are specifically looking for your type of business and are more likely to take immediate action. Facebook Ads will help you to reach a wider audience and gain more exposure for your brand, and increase sales to those people who were not yet aware they needed you!
Having this balance between the two can be a challenge, as well as time-consuming and costly. YellowFin Digital, a digital marketing agency in South Texas, has the experts to get you on your way to reaching as many new customers as possible, on both Google and Facebook. Contact them today and see how they can help you!