Roofing Company Gets an Ads Overhaul
Leads dropped leading to pursuit of new ad agency.
BASIC INFORMATION
About the Company
Established in 2004 by Tim, he wanted to create great customer experience and focus on excellence in the roofing industry in Nashville.
Their high standards and industry leading warranty have made Tim Leeper Roofing number one in Nashville and surrounding areas. Tim Leeper prides themselves on their dedication to great service and efficient processes to get residential and commercial roofing projects done to the highest standards.
Loving the transparency!
It has been great working with the YellowFin Digital team We ask, they answer with anything we need. We have access to all our accounts so our in-house Marketing Manager can see for herself how our ad accounts are doing. We are thankful we found YellowFin.
Tim Leeper
Owner
REQUIREMENT
The Challenge
Tim Leeper Roofing, an impressive $10 million company, realized that their previous marketing firm was not getting the results they felt they should be attaining for their budget Determined to address this setback, Leeper embarked on a quest to find a remarkable agency that could not only achieve great results but also prioritize complete transparency.
BUSINESS UNDERSTANDING
The Solutions
The first thing YellowFin Digital did was build a landing page for their ads because their current site was disconnected and not converting leads. After designing a high conversion landing page, we revamped their ad strategy and budget allocation between LSA’s and Google Search to optimize their budget and for a higher conversion rate.
POSITIVE OUTCOME
Result
Let’s compare the results!
Old Agency
- Cost Per Conversion: $272.20
- Conversion Rate: 4.5%
- Last 90 Days of contract Cost Per Conversion: $571.28
- Last 90 Days of contract Conversion Rate: 2.5%
YellowFin Digital
Results in 2 Months
- LSA Conversions: $3,500
- LSA Cost per Conversion: 30,654
- Google Ads Clicks: 1,254
- Google Ads Cost Per Click: $6.17
- Google Ads Cost per Conversion: $106.06
- Call and Form Volume: 73
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