Roofing Company Gets an Ads Overhaul

Leads dropped leading to pursuit of new ad agency.


Ad Spend






Cost Per Click


Conversion Rate


Call and Form Volume



About the Company

Established in 2004 by Tim, he wanted to create great customer experience and focus on excellence in the roofing industry in Nashville.

Their high standards and industry leading warranty have made Tim Leeper Roofing number one in Nashville and surrounding areas. Tim Leeper prides themselves on their dedication to great service and efficient processes to get residential and commercial roofing projects done to the highest standards.

Tim Leeper logo
Case Quote Right - YellowFin Digital

Loving the transparency!

It has been great working with the YellowFin Digital team We ask, they answer with anything we need. We have access to all our accounts so our in-house Marketing Manager can see for herself how our ad accounts are doing. We are thankful we found YellowFin.

Tim Headshot

Tim Leeper

5 Star Rating - Yellowfin Digital


The Challenge

Tim Leeper Roofing, an impressive $10 million company, realized that their previous marketing firm was not getting the results they felt they should be attaining for their budget Determined to address this setback, Leeper embarked on a quest to find a remarkable agency that could not only achieve great results but also prioritize complete transparency.


The Solutions

The first thing YellowFin Digital did was build a landing page for their ads because their current site was disconnected and not converting leads. After designing a high conversion landing page, we revamped their ad strategy and budget allocation between LSA’s and Google Search to optimize their budget and for a higher conversion rate.



Let’s compare the results!

Old Agency

  • Cost Per Conversion: $272.20
  • Conversion Rate: 4.5%
  • Last 90 Days of contract Cost Per Conversion: $571.28
  • Last 90 Days of contract Conversion Rate: 2.5%
ZigZag - YellowFin Digital

YellowFin Digital

Results in 2 Months

  • LSA Conversions: $3,500
  • LSA Cost per Conversion: 30,654
  • Google Ads Clicks: 1,254
  • Google Ads Cost Per Click: $6.17
  • Google Ads Cost per Conversion: $106.06
  • Call and Form Volume: 73

Are you looking for results like this for your online sales?

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