A father and son owned plumbing business specializing in residential plumbing installations and repairs. Founded by the father, the company really took off when the son came on board and worked his way through the ranks. They had found their niche in partnering with builders and working installations on new home builds.
The ad campaign worked better than we ever thought possible.
We were in a place where we were a bit unsure about the future of the company and how to turn things around. The digital ads really helped us and helped our employees.
While their new home build plumbing install business was on fire, their plumbing repair/maintenance business seemed to be taking a hit and they didn’t feel the need to put a lot of effort into winning more of this business. When the local new home building in their area had a drastic decline, they found themselves with a lot of employees, but not much work to give them. They had to find a way to pivot into the repair/maintenance side of things.
With extensive experience in service based businesses like plumbing, our team members were confident that we could have the leads pouring in from Google in no time.
But first, we had to create a more appealing digital presence. Their website was old and outdated and we needed to get something done fast, so we designed and developed a custom WordPress landing page where we could send all of our leads. With a clean, professional look and a strong Call to Action, the landing page was set to convert leads at the highest rate possible.
The landing page (and the ad campaign strategy) worked like a charm! We started with a smaller ad budget that the company could afford, but we quickly increased the budget to take advantage of the successful campaign and increase our incoming leads. This quick pivot into the plumbing repair side of their business saved numerous jobs and provided future growth as the new installations came back with the next round of new home builds.
Here are the highlights:
- Ad Spend: $123,310
- Impressions: 791,381
- Cost Per Click: $14.45
- Conversions: 1,761
- Cost Per Conversion: $70.02
- ROI: 641%