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New Website and PPC combo

Getting lots of leads for a small town auto repair shop.

Ad Spend

$3,500

Impressions

30,654

Clicks

1,425

Cost Per Click

$2.50

Conversion Rate

30%

Call and Form Volume

405

Basic Information
About Keegan Auto

Keegan Auto has been helping the New Hampshire Seacoast community keep their cars in tip-top shape for over twenty years. Their people-first philosophy, Keegan Auto has earned its reputation as a skilled and trusted repair shop dedicated to meeting customer needs. Specializing in diagnostic services with an expert team that works on cars and trucks of all makes and models.

Working with YellowFin Digital has been a breeze!

Building the website was so simple, they nailed it from the beginning. And their continued customer support helps us non-tech folks have no worries. Our leads have been great and if we have any problems, they are on top of it before we even have to reach out. We highly recommend working with the YellowFin team!

Tammy Keegan
Owner
Requirement
The Challenge

Keegan Auto wanted to be at the top of the search results in their small New Hampshire town for auto repair. An outdated website was a big problem for this local auto shop. They needed a new look and a plan to reach their niche client in a 10 mile radius.

Business Understanding
The Solutions

YellowFin Digital got to work first on a new website that encouraged high conversion. A cleaner look, making it easy for clients to find exactly what they need quickly. We also added a form at the top to schedule service making it very easy for clients to make appointments quickly. After designing a great website to optimize conversions, we created a PPC ad campaign that put their leads through the roof.

Positive Outcome
Result

As you can see from the results below, combining a great website with the right ads strategy, Keegan Auto is bringing in great leads from their small town and they are still pouring in. Continued support from YellowFin Digital allows owners, Mike and Tammy, to focus on working the core parts of the business while we handle the marketing.

There was dramatic improvement in sales and business growth including:

Ad Spend: $3,500
Impressions: 30,654
Clicks: 1,425
Cost Per Click: $2.50
Conversion Rate: 30%
Call and Form Volume: 405

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