Relentless Fulfillment PPC

Relentless Fulfillment is a leading third-party logistics (3PL) company that helps eCommerce businesses scale through seamless order fulfillment services. Their expertise lies in warehousing, inventory management, and rapid shipping solutions. Despite their operational excellence, they needed a stronger digital presence to effectively reach and convert their target audience in a highly competitive industry.

Relentless Fulfillment faced significant challenges in converting their website traffic into meaningful leads. Their digital campaigns were underperforming, driving unqualified or low-intent traffic to a main website that wasn’t designed for lead capture. With a conversion rate of just 1.1%, they were leaving substantial growth potential on the table. Additionally, their cost per conversion was unsustainable, making their digital marketing efforts inefficient and costly. They needed a focused, high-impact solution to generate quality leads while keeping acquisition costs under control.

YellowFin Digital stepped in with a comprehensive strategy designed to maximize conversions, lower acquisition costs, and deliver measurable results. We began by identifying the core issues with their existing campaigns and website traffic flow. Instead of directing traffic to their main website, we built custom landing pages specifically tailored to the needs of their ideal customers. These pages were designed with high-conversion principles in mind—clear calls-to-action, simplified navigation, and messaging that aligned perfectly with customer intent.

On the advertising side, we overhauled their PPC campaigns to target high-intent keywords, ensuring their ads reached business owners actively searching for logistics solutions. Ad copy was crafted to be direct and impactful, highlighting Relentless Fulfillment’s competitive advantages and driving clicks to the optimized landing pages. By connecting the right message with the right audience, we positioned Relentless Fulfillment as the go-to choice in their market. We also implemented bid optimization and audience segmentation strategies to significantly reduce the cost per conversion, ensuring a better return on investment for their ad spend.

The impact of these changes was transformative for Relentless Fulfillment:

• Total conversions skyrocketed by 1400% within just three months, a testament to the effectiveness of the high-conversion landing pages.
• Their conversion rate improved dramatically, rising from a stagnant 1.1% to an impressive 5.3%, a 198% improvement.
• The enhanced PPC campaigns delivered a steady stream of highly qualified leads, significantly boosting the return on their advertising investment.
• Cost per conversion decreased by 52%, allowing Relentless Fulfillment to stretch their advertising budget further while achieving better results.
• With a tailored, high-performance digital strategy, Relentless Fulfillment now has a scalable lead generation engine to fuel their long-term growth.