Layer One Networks SEO

Layer One Networks is a trusted managed IT services provider headquartered in Corpus Christi, Texas. With a reputation for delivering reliable and innovative IT solutions, they support businesses with a wide range of services, including managed IT services, data security, cloud solutions, and IT consulting. Their focus is on helping organizations improve their IT infrastructure while reducing downtime and enhancing operational efficiency. Over the years, Layer One Networks has earned recognition for their dedication to customer satisfaction and their ability to provide tailored solutions for each client’s unique needs.

When Layer One Networks approached us, they were facing significant barriers to online growth. Despite having invested in a new website built within the past 12 months, the site lacked visibility and was failing to generate any leads. The website’s lack of optimization for search engines meant it was not appearing in searches for their critical services, leaving them virtually invisible to potential customers. Beyond the website issues, their overall online presence was underwhelming. They had only three keywords ranking in search results, and their domain authority was just 20, indicating weak backlink quality and a lack of trust from search engines. Additionally, their local presence in the Corpus Christi market was not competitive, limiting their ability to attract business from the surrounding community. These challenges highlighted the need for a comprehensive digital strategy to transform their online visibility and lead generation.

To address these challenges, we implemented a multifaceted SEO strategy tailored to Layer One Networks’ unique goals and market. First, we conducted in-depth keyword research to identify high-value search terms with a focus on both national and local visibility. This included targeting terms specific to Corpus Christi, such as “managed IT services Corpus Christi” and “local managed IT services.” We optimized their existing site content to align with these keywords while addressing gaps with newly developed content designed to educate and engage their target audience.

In parallel, we tackled technical SEO by improving site speed, enhancing mobile usability, and ensuring proper crawlability to help search engines index their site more effectively. Our backlink strategy focused on acquiring high-quality, authoritative links to strengthen their domain authority. On the local front, we enhanced their Google My Business profile, optimizing it for maximum local engagement. By highlighting their unique services and building a robust presence in the Corpus Christi area, we positioned Layer One Networks as the go-to IT services provider in the region.

The results of our efforts have been transformative. Layer One Networks has seen an incredible 4,133% increase in keyword rankings, growing from just three visible keywords in 2020 to 127 in 2024. Locally, their visibility in the Corpus Christi market surged, with a 140% growth in keyword rankings in 2024 alone, going from 10 ranked keywords in January to 24 by December.

Their site’s daily impressions increased by 215.52%, jumping from 483 impressions per day in March 2024 to 1,525 impressions per day by November 2024. This growth translated into a significant boost in online engagement, helping the company attract more qualified leads. Additionally, their domain authority improved from 20 to 25, a testament to the quality of the backlink strategy and enhanced site authority. Local engagement on Google My Business also rose by 46%, demonstrating their strengthened presence in the community and making it easier for potential clients to find and connect with them.

These results not only elevated Layer One Networks’ online presence but also positioned them as a leader in the competitive Manage Service Provider industry. Their digital transformation is a testament to the power of a strategic and well-executed SEO plan.