When should I redesign my company’s website?
No one likes spending money on things that they feel like they can do without. Especially when it’s something that we may not fully understand. Do you ever feel that way about your company’s website? If you do, you are not alone! Many small business owners know they “need” to have a website to maintain their online presence and probably paid to have one built when George Bush was President (hopefully the son, not the father!). The problem is, they don’t know exactly what their website can or should do, so they don’t really want to spend money to bring it up-to-date.
One thing that no one would argue is that technology gets old FAST. Look at your smartphone. How many “new” versions have come out since you purchased yours? Online technology is no different. Websites get old and dated and need to be redesigned from time to time to keep them relevant with the industry, and most importantly, your customers.
Let’s look at a few of the top reasons you may need a redesigned website.
You haven’t updated your company website since Candy Crush was the #1 downloaded game!
Ok, there aren’t many of us that don’t remember trying to match up to those colourful shapes, so we could dominate the candy world! But how many of us realize that Candy Crush was at the top of the world in 2013? I know, it doesn’t seem like it’s been that long, but that’s what can happen to your website, too. Think about how much technology has improved since the iPhone 5S came out. It’s a whole new ball game now and the same thing holds true for online technology. There are design techniques and features available in late 2018 that weren’t even thought of back then. If it’s been over 4 years since your company website has been redesigned, you should consider putting a website overhaul into the budget for next year!
Industry standards have changed
As you know, things change. Buying a car used to mean looking at ads in the newspaper, then driving to the dealership, talking to a sales guy, talking to the sales manager, test driving a car or two and then wrapping things up with a finance guy making you sign dozens of forms and trying to sell you every type of insurance known to man. 6 hours later, you had your new car. Well now, you can buy a car from a mobile app on your smartphone and have it delivered to your home.
Man have things changed! And how you communicate and interact with your customers on your website have changed too. Car dealership websites used to give simple information about vehicles, but you still had to go to the dealership to see what you were buying. The industry has changed and now you can chat with the internet sales manager and he will send you pictures of every lug nut if that is what it takes to get you to buy a car.
Has your industry changed the way it interacts with customers online? If so, have you adapted or are you still trying to do things the way you did it “back in the day”? If you haven’t adapted, now is the time to update your website to stay current with online technology and mimic what other industry leaders are doing online to best manage customer relationships and expectations.
It’s a bit surprising that this is still a talking point in late 2018. Google started penalizing non-mobile responsive website in 2015 but here we are over 3 years later, and websites of small businesses everywhere are still not mobile-friendly, thus making them almost impossible to use on a smartphone. In 2017 63% of internet traffic was from a mobile device. 63%!!! If you do not have a mobile responsive website, Google is penalizing your website in Google search results AND customers are more than likely leaving your site before they ever look at the information there because of it TOO HARD. If you don’t have a mobile responsive site, you need to start planning your website redesign TODAY! Don’t miss out on potential search result traffic and lose what traffic you are getting because your website is too hard to use on a mobile phone. Redesign now!
Your website is not attractive!
No one wants to admit that their website might not be the most attractive. But it’s true, there are a lot of companies out there that have the most beautiful brick and mortar buildings but have a website that looks like it was built by a 5th grader in 1998! Why spend all that money to have the best-looking office or retail space designed to impress customers when you may never get them to visit if they decide to look at your website first. Studies say it takes users 50 milliseconds (0.5 seconds) to judge your website and decide if they will stay on the site or not. That doesn’t give you much time to impress which is why you need to have an attractive website that is up-to-date at all times. You only get one chance at first impressions and you don’t want to blow it in the blink of an eye!
Old Vs New
We’ve given you many reasons to pull the trigger on a website redesign, but experts agree that a website redesign is needed about every 2-4 years to keep all the above from happening. If you are unsure about your need for a website overhaul, drop us a line and we’d love to jump on a call to review your website with free of charge. YellowFin Digital, redesigning ugly websites for small businesses in Corpus Christi, Tx and across the US.