In today’s market, one of the fastest-growing segments is digital marketing. It has the highest consumer focus, leading to new trends and high dynamism. There is a notable decrease in traditional online advertising which has pushed businesses to consume growing online technologies to influence customers.
According to Reuters, a study concluded that spending on this field increased by 44% than last year in the USA and $52 billion in Britain. Global spending neared $100 billion.
Ever-changing algorithms by Google and Facebook, newer technologies and techniques keep digital marketing groups on their toes. At present this field is entirely focused on mobile applications, phones, and the internet. This trend will continue in the future too with increased weight on the use of artificial intelligence.
Digital marketing hence has become “salt in the food” to grow your business.
Digital Marketing Tips to Grow Your Business
Ensure your SEO techniques are up-to-date
It’s a must to keep your SEO up-to-date to confirm that your service or product is reaching its market and has an online presence. Make sure your SEO techniques are updated once every quarter. Take special care to your keywords and the number of searches they generate per month.
Prefer using email in your business’s digital marketing
With time emailing has become a crucial platform for correspondence between businesses and individuals. An email to your consumer is nothing but a reminder about your brand/service, thus increasing your business’s distinction. Using email in your digital marketing plan increases your spread and provides another chance to connect with your customers.
Employ the blogging drive
Posting valuable and relevant content helps drive traffic to your social media pages and your business’s website. Each content created helps in increasing your online presence and indicates that your website is live, helping your content with good rankings in search engine results. Maintaining good relationship with your customer is vital in every digital marketing plan. Make sure you do that.
As we roll into a new decade, let’s glance over some of the vital Digital Marketing Tips and Predictions for 2020.
Ongoing Digital Marketing Trends
Over the past few years, we are communicating more and more via bots. All thanks to machine learning and artificial intelligence (AI). Being easy to personalize and program, chatbots are preferred for many purposes
- solving complaints,
- assistance in registering or requesting,
- speedy answers,
- offering additional content.
At present, almost 70% of sites have chatbots, but not of very high eminence. Some take time to respond while some give random information which doesn’t correspond to the question. Improvements in chatbots would increase conversion rates and make it stress-free to work with most of the services.
Don’t overlook chatbots in your online presence. In 2020, this technology would continue to be there perfectly in your company websites.
A picture attracts attention faster than mere text. And if it’s a high-quality video of two to three minutes, then there is more desire to watch the same. In 2019, video marketing was a must in 2019 and will continue to rule in 2020 too.
According to these statistics:
- Videos are used by 87% of businesses as a marketing tool,
- 97% of buyers agree that videos helps them to understand the product with more detailed thought process,
- 83% of corporations claim that video content has improved their conversion;
Video marketing is the best tool available at present to attract attention and it is not just a bubble to burst. Video is so powerful that Cisco states that by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
Content will continue to be the king may it be 2019 or 2020. Never stop the content creation as it fuels the fire that is your SEO. Marketers are required to personalize their posts and deliver them at the correct time. In 2020, focusing on the creation of more interactive videos and content would be beneficial.
For several years now, influencer marketing has been trending and will continue to rule further too. Brands that are taking benefit of influencer marketing see much higher ROI as compared to other marketing methods. Unlike past, today organizations are looking to individuals with much a smaller social media following to be influencers and not huge celebrities.
You are bound to lose your viewer if your page takes time in loading. Many users will abandon the webpage and won’t come back. This characteristic had been important until now and will continue to be in 2020. For better site performance in 2020, concentrate on page speed and watch your website’s performance.
Position “#0” in SERP
Position Zero is highly anticipated and the featured snippet of text. #1 position is no longer wanted. This difference is visible in the prime-time ranking spot and includes a link back to the source of the information.
Digital Marketing Trends for 2020
2020 would be the year when digital marketers will have to adapt to voice search. Being more practical and convenient voice search is gaining increasing significance. Many things can be done to optimize your website for voice search and the most important of them would be using long-tail keywords. Experts believe that in 2020 at least half of the present requests will be made by voice search.
Merging the point of motivation to the point of sale through content (shoppable content)
Social Media has a great influence on digital marketing. In recent times, Facebook, Instagram, and Pinterest have developed ways for eCommerce stores to create shoppable content preferring native integration which makes it simple to shop and tag products straight in your feed. This is the best way for online retailers to drive traffic to the product webpage and generate conversions.
Immersive technologies like AR and VR
Augmented reality (AR) and virtual reality (VR) are growing among the world’s top marketing trends. Till now VR was more preferred over AR, predictions indicate that in 2020 AR will outrun VR. It is visualized that VR will not be able to keep pace by 2021.
Interactive content will continue to be in demand in 2020 too. This kind of original and new content is assisting to cut through the noise. Visitors would stay on for a longer time, if the content is interactive, your brand would get the required boost as this feature increases shareability.
Social Messaging Apps
WhatsApp, Facebook Messenger, WeChat, etc. are among top-rated social media apps as they help customers to have direct contact with the companies. Hence businesses can flourish in a better way. It also maintains highly personalized marketing, loved by the public.
Let’s now consider some of the ways how businesses use these apps:-
- Increase sales
- Forming contacts and building relationships with them
- Regaining possible clients
- Give excellent customer support to the clients
- Teach customers about company’s business and its new products available
Generic Commercials and traditional advertising are not preferred anymore by customers. Today customers expect personalization and there are n numbers of ways to deliver the same. One of the most popular ways to personalize your online marketing efforts is segmented emails.
Digital marketing is constantly upgrading and the above ideas and tactics can be huge game-changers in 2020.
To sum up, today one of the ultimate ways to grow your business is by associating with the right digital marketing agency.
YellowFin Digital is a highly reputed digital marketing agency in Texas which enables small businesses to succeed online. What set us apart in the competition as a digital marketing agency is our results.