What is Social Media Marketing?
Social Media Marketing is the process of advertising your business in some way on social media platforms (Facebook, Instagram, Snapchat, Twitter, etc.). It embodies a range of advertising techniques that draw attention to your brand and encourage awareness and, ultimately, sales. You can create ads that target new customers and entice them to see your company, you can engage with current customers to help build your reputation and customer service, and you can showcase products/services to people who have expressed an interest in your brand.
The crucial thing to remember about social media marketing is that it is SOCIAL. This is key. Hard-sell ads, promotions and direct selling do not cut it in this arena. Effective social media marketing campaigns tell a story and encourage interaction between followers. Building relationships with your followers, and other brands, shows that you are human and that you care about people rather than the profits.
Why is it important?
There are many reasons why social media marketing is important for your business.
Most importantly, it is built on relationships. Consider Facebook – it was designed for people to connect with friends and family, to stay up to date and communicate with each other. To maintain relationships. The structure of the site allows people to LIKE content, COMMENT on it and SHARE it with more people, who they think will LIKE it. It is a place to communicate and be friendly, without meeting face-to-face. It is about relationships.
Your business can benefit significantly from this. You can create content that is beneficial to followers, that provides information or fun that people will want to LIKE, COMMENT on or SHARE with their friends. You can build a relationship with these followers; one that gives value to them. In turn, they will remember and trust you as a company and are more likely to do business with you at some point.
Additionally, social media is interactive and instant. You have an opportunity to provide your customers (or potential customers) with immediate responses to questions they may have, engage about current and hot topic issues, and have conversations. If someone has an issue, it can be solved immediately. If you have a hot offer, you can let everybody know with one post, rather than emailing or waiting for print media. If you find something you think might benefit your fans, you can let them know in an instant.
How do I begin with Social Media Marketing?
If you are not sure how to get started, or would like to have someone help you, YellowFin Digital, a digital marketing agency in South Texas, has the experts to get you on your way to making sure your company is joining the social media conversation!
Contact YellowFin Digital of Corpus Christi TX, today!