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Not So Fast! 5 To-Dos Before Approaching a Web Design Company



Not So Fast! 5 To-Dos Before Approaching a Web Design Company

Well, your website is a literal shop where your customers come to find more about your business. A weak, substandard website design is only going to portray a bad image. Good website design makes all the difference in giving that glowing first impression that leads to more conversions.

Instead of trying to do it on your own, it’s best to hire web design company to craft a compelling design for your website. However, you cannot randomly go up to a company without being fully aware of what you want from them. The very first step to hiring a good web design company is to make yourself knowledgeable with all the required information.

Don’t worry. You don’t need to know all the tech stuff. That’s what the web design company is for. What you need to have is clarity and information on your side to provide for the web designers working on your website.

What Are the Essential Things to Do Before Hiring a Web Design Company?

Did you know that people actually judge a company based on their website design? According to a survey by Web Credibility Research from Stanford, the judgements made on the credibility of a company are 75% based on the web design. And a lot of businesses realize it too. In a survey by 99designs covering 1500 small businesses and startups, 97% of them rated that the website design is essential to slightly crucial for business success.

In this blog, let’s see the top things that you should know when you are consulting with different web design companies. These factors will also help you to choose the best suitable custom web design company and aid the company in understanding precisely what you need.

1. Be Ready with Your Business Details

When discussing with various web design companies, one of the first few questions they ask is about the type of your business and the services you offer. Some companies are experts at designing websites for startups while some specialize in enterprises and some others cater to certain companies in specific industries.

When discussing with various web design companies, one of the first few questions they ask is about the type of your business and the services you offer. Some companies are experts at designing websites for startups while some specialize in enterprises and some others cater to certain companies in specific industries.

Also, make sure to have an average budget you’re ready to spend on website design. According to a survey by Clutch in 2018, 46% of small businesses spend less than $1000 on their website.

Based on how much you can afford to spend on the website, you can shortlist and choose the web design companies.

2. Be Transparent and Specific About Your Expectations?

Not sure how you want the web design to look? Well, then don’t go to the web designer now! It’s vital that you have an idea of how you want the website to look to discuss with the web designer.

Some people ask the web designers to go with the best-suited design for the business according to whatever they see fit and end up hating the result. Most of us have a particular image in which they would like to portray their business. It doesn’t exactly need to be about the elements on the website. You can tell them about how you want your customers to feel when they land on your website and what you would like for them to do like:

  • The primary products/services you plan to feature on the homepage
  • The specific landing pages
  • The purpose of the website
  • Any highlights that show the reputation of the business
  • Some examples of website designs that you like
  • Some examples of website designs that you like

Moreover, no one can understand your customers better than you do. Therefore, any insights you provide about the design features or the customers are valuable to the web designers. When you are open about your expectations, it becomes easier to create an attractive and responsive web design just like you want.

3. Check on the Mobile Web Design Too

By now, we all know how vital the mobile-friendliness of the website is. As the number of smartphone users is increasing steadily, we cannot ignore the leads who visit your site from their mobile phones.

85% of smartphone users expect the mobile version to be better than the desktop version or at least equal. According to a survey by Google, 48% of people said that when a website doesn’t work well on smartphones, they feel that the company doesn’t care about their business!

In such situations, it’s imperative more than ever to analyze the current web design on smartphones and make pointers to improve that too. Make sure to instruct the web designers to concentrate equally on desktop and mobile design of the website.

4. Be Vocal About What You Don’t Like on the Existing Web Design 

Sometimes, you may hire the same company that did the initial website design. During such times, many of us would tread carefully about the criticisms and all the things you don’t like on the existing website design. But, being diplomatic isn’t going to get you the results.

Be utterly vocal about what worked on the existing website and what didn’t. Even web designers could make mistakes when placing some aspects on the site and your feedback from the current design would be valuable. Neil Patel, in one of his infographics, clearly explains some of the reasons why the current website design doesn’t work.

Be utterly vocal about what worked on the existing website and what didn’t. Even web designers could make mistakes when placing some aspects on the site and your feedback from the current design would be valuable. Neil Patel, in one of his infographics, clearly explains some of the reasons why the current website design doesn’t work.

5. Research the Web Design Company?

While all of the previous points concentrate on prepping yourself to discuss with the web designers, this step is equally important to ensure that you have hired the right one. It would help if you spent some researching about the company and making a note of questions to verify their credibility. You can ask them questions like:

  • Can you provide some samples of the web designs of your previous clients?
  • Have you worked designed a website for someone from my industry?
  • How many web designers will work on my website?
  • Will the web designer shuttle between multiple projects?
  • How soon can you provide a timeline for the website design?
  • How will you ensure that the web design will satisfy the client’s requirements before implementing it?
  • How many years of experience do you have?
  • How often will you provide me with updates?
  • How can you help me reach my business goals?
  • Is SEO included in the web design process?
  • How has your web design impacted the other companies?
  • How many revisions are willing to provide after the completion of the web design?
  • How is the cost of the web design calculated? (or) What factors go into deciding the price of web design?

Asking these questions will help you understand the expertise and skills of the web design company before going ahead with them.

YellowFin Digital is one of the most reliable custom web design companies that specialize in web design for startups and SMBs. With our decade of experience in website design, we can transform your web design in just the way your users will like. Call us at 361-844-8550 to discuss more.