Do you know that 72% of people who performed a local search visited a store within 5 miles?
That is how effective local SEO is. Local SEO is a type of Search Engine Optimization (SEO) strategy that targets customers local to an area. Local SEO has leveled the field for small businesses and big corporations alike. Now, all you need is a solid local SEO strategy to help grow your business.
As a small business, you may not have the skill set needed to execute the best local SEO practices, or you may struggle at multitasking various tasks. Hiring external local SEO services can go a long way to help.
YellowFin Digital provides a complete package for local SEO services from setting up the business pages to optimizing your website for local searches. Enlist the help of our SEO experts now.
Why Do You Need Local SEO Services?
There are several advantages for a small business using Local SEO services. If you are wondering what’s so special, here are the top reasons:
Connect with the Relevant Customers in Need through Local Business Listing
Local SEO services cover the creation of Google My Business page and other local business pages which are integral for increasing traffic to your website and storefront. Creating these business pages is mostly free which makes it like a free advertisement! When creating these business pages, you need to set up categories and write a description of the services you provide. The local SEO services will strategically include those keywords that your potential clients search for in these descriptions.
This makes it so those who visit your website or contact you are already warm leads in need of your goods or services and makes closing the deal MUCH easier.
Take Advantage of the Ever-Increasing Smartphone Users
With smartphones in hand, most people find the nearest place to eat or book an experienced plumber in the area with just a few taps. This is the time when local SEO is more important than ever. By adding your services to the mobile applications where most of your target customers are, you can create a continuous stream of leads.
Spend Less and Gain More
Though local SEO requires knowledge, skill and time, a good portion of it is free or inexpensive. For example, setting up a Google My Business is completely free, and you can begin gaining customers from it as soon as it is set up. If you decide to spend money on online ads, you can use the targeted ad options like Google Local Service Ads to minimize your expenditure and maximize the revenue.
Get Trustworthy Online Reviews
Getting good reviews and ratings are vital to maintaining the reputation of the business. In a survey conducted by Podium in 2017, 93% of consumers said that online reviews have an impact on their purchase decision. In addition to that, good reviews and ratings from customers also influence your search engine ranking. The higher your ratings are, the better your rankings will be.
Engage in Healthy Competition
Even if you aren’t sold on signing up with a local SEO services company, keep in mind that your competition is already doing it. When you join the race late, you will have a hard time ranking high search engine results, which will negatively affect your ROI.
If you want to get ahead of the competition, it’s imperative to get help with your Local SEO services. Contact us or give our SEO experts a call at 361-844-8550 and get free SEO consultation now!
If you are looking for a digital marketing agency that can drive the results you need, look no further than YellowFin Digital. We have a proven track record helping many small businesses take advantage of the digital space and increase their profits. Get in touch with us or give us a call now at 361-844-8550 to see how we can help serve your business needs.