First impressions matter for any business and your Website Design is an important element to make a great first impression. There have been numerous surveys that prove that website design can make or break the business.
94% of the first impressions are based on the website design. No matter how good the content is, if the user isn’t presented with a pleasing format to read and get impressed by the content, it will all go futile.
That’s why good website design is essential for e-commerce businesses to convert the visitor as a lead and a lead to a customer. In this blog, let’s see about the critical best practices you need to about with regards to E-Commerce Website Design for high conversions.
10 Best Practices for E-Commerce Website Design
We have put together some of the best practices for designing an e-commerce website based on practical experiences. Adopt all of these strategies when designing the website to ensure that you take full advantage of your site and appeal to every single person who visits your website.
1. Have a Consistent Design Throughout the Website
This is one of the most essential practices that you need to adopt. There are some aspects in a website that needs to be easily accessible and consistent throughout, like the icons for cart, wishlist, user profile, homepage, etc.
Aside from these considerations, make sure to position your brand message throughout the web pages discreetly in the form of content, a few images and icons.
2. Minimize the Number of Call to Actions
There is a theory called ‘analysis paralysis’ that links with the Hick’s law. This law states that, as the number of options for people to choose from increases, so will the time they take to decide.
In the e-commerce business, as the number of options is higher, the user may have a hard time deciding and could even, at a point, give up.
Therefore, in the website design of an e-commerce website, it’s best to provide the bare minimum options for the customers. Don’t have the CTAs for 20 different products displayed all around. Just have a few critical CTAs and present it in various forms throughout.
This is done beautifully by Apple. In their homepage, they take only about their latest iPhone and features with links to other Apple products at the bottom – a decision made based on the majority of people who visit their website.
3. Have Good Quality Images
We couldn’t stress enough on this. Every e-commerce website will have a lot of images to let the user know about how the product looks. However, just having some random, blurry, low-quality photos isn’t going to cut.
Every image that you display should give better information about the product. Don’t include too many images that talk about the same feature. Have a variety of pictures in high quality that delivers the right punch and satisfies the user about the look of the product.
4. Conduct Research on How Users Navigate
Have you ever watched someone use the website?
If you haven’t, then it’s time to do so. How users move around your website and interact with the elements can tell you a lot about the user-friendliness of the website design. With insights from customers, you can rearrange the navigation menus and CTAs for better optimization.
5. Have a Prominent Search Bar
As an e-commerce website, you will have numerous products listed for sale. So, without a search bar, the user will have a hard time to locate exactly what they are looking for. A search bar at a prominent spot will make it simple for them to find the product they want exactly. That’s why users who search on a website are three times more likely to complete a purchase when compared to people who don’t use the search bar. This is true across searches on mobiles, desktops and tablets.
Hence, when designing the website, ensure that the search bar is easily accessible by users accessing from different devices.
6. Don’t Let the Users Search for the Cart
Some e-commerce websites display the cart under a sub-menu. Don’t ever make that mistake! The cart should be easily clickable and present at the rightmost top corner as this is where the user has been accustomed to search.
Don’t change the location of the cart icon or hide it under any menu. Make sure that the user finds it at the same second they are looking for it.
7. Use Colours and Contrasts to Highlight
The contrasting colours in the middle of the website design call the user attention to a particular segment. You can use this segment to highlight important details about the product or the promise that you deliver to your customers.
For example, in our YellowFin website’s homepage, we have highlighted the segment where we talk about the customers we help and the results we can bring. This helps our customers to know exactly what we specialize in and seal our credibility.
8. Include Reviews and Testimonials
According to research by Spiegel Research Center on ‘How Online Reviews Influence Sales’, it is found that the sale of a product increases when it gets reviews. The likelihood of a product having five or more reviews is 270% more likely than a product with no reviews.
When designing a website, ensure that the reviews and ratings of the product are easily present on the product page. You can either have clickable icons for reviews or directly display a snippet of the top review to create a good impression about the product.
9. Leave Good Breathing Space
There is nothing worse than an extremely cluttered website design to run your e-commerce business. It’s vital for the website design to have some breathable space in between sections, content, images and CTAs. This would ensure that the user’s attention isn’t dispersed and the content on the webpage is clear to read. Include margins and padding to add more whitespaces to separate different elements and increase the readability.
Consider the example of the website we designed for Byrd’s Western Store. We have kept the design minimal with lots of white spaces to call attention to the particular CTAs.
10. Create Attractive Landing Pages for Specific Conversions
When designing an entire e-commerce store, avoid using the same design for all the product pages or landing pages. Based on the products you sell, craft separate landing pages that present the product in the best image. These landing pages can be for SEO purposes, email marketing or PPC. Each of the landing pages for different purposes has to be customized based on the type of conversion you require.
Though your end goal is to sell a product, sometimes, you may want to start with convincing the visitor to create an account on your website, share the referral link or any other action. Therefore, create specific landing pages with customized web design for particular purposes.
The website design of an e-commerce business practically chisels the look of the store. These best practices will give you clear insights into providing your users with better designs that make it easy for them to use and also offers a distinct boost to your conversions.
Are you looking for a good website design company? YellowFin Digital is a specialized custom web design services company for SMBs and startups. Call us at for creating new web design or revamping your e-commerce store.