Whether your website is a corporate website, a shop site, or an online portfolio, it’s one of the most important things you will ever build.
Your site is the digital face of your company and should represent all that’s great about what you do. It’s not just about the design; the content matters too.
People come to your website to learn more about what you do and how they can get in touch with you if they want to work with you or buy from you. That means they need lots of information on every page: Who are you? What services? Why should they hire you?
So in this blog, we’ll look at the essential elements your website service pages should have for best conversions and ROI.
9 Website Elements Your Service Pages Need
1. Highlight Your Value Proposition
A value proposition is a statement that identifies the unique benefit you offer to your audience. It’s the first thing visitors see when they arrive, so it must be compelling and easy to understand.
In other words, it answers the question: “Why should I buy this?”
So you need to create a value proposition that demonstrates what sets you apart from the competition in an engaging way that speaks directly to your target audience’s needs.
2. Make Your Copy Stand Out
Writing your service page is not about informing about your services, but writing by understanding how people read on the web and how they expect content to be presented. If you’re going to do your website copy justice, you need to follow some simple rules:
- Keep it short; keep sentences short and words simple.
- Use bullet points whenever possible — they’re easier on the eyes than long paragraphs of text.
- Use illustrations and images when you can — this makes pages more visually appealing and helps break up large amounts of text.
3. Clearly Show Your Different Plans
When you provide a service, it’s important to give your customers the option of choosing a plan that best fits their needs. This will help them determine if they are getting the most value for their money and give them peace of mind knowing they have chosen an appropriate price point.
If possible, explain how each plan differs from another so that there is no confusion or misunderstandings later down the line. For example, if you’re offering HVAC maintenance, you can mention the different plans for the HVAC maintenance, or at the least, the different activities involved inside the package.
4. Include Social Proof
Social proof is a powerful tool that can convince new visitors to your site. 91% of people say they read at least one review before they think about completing a purchase.
Social proof can come in many forms, including testimonials, reviews, and case studies.
Testimonials and reviews work well on websites as they help build trust in potential customers as they have been verified first-hand through honesty and transparency. Case studies are also really valuable because they show clients what type of results you’ve achieved for past clients, making them feel more comfortable working with you.
5. Use Custom Images or Videos
Custom images and videos are powerful tools for helping potential customers understand what you can do for them, why they should choose you over your competitors, and how you work with them to make it easy for customers to learn more about how they can use your product or service, we recommend using custom images that show:
- How you can help customers (e.g., using the product or service)
- How your products/services work
- How someone else uses the product/service
While you’re adding images and videos, make sure to compress and optimize them so that it doesn’t hamper your website loading time.
6. Highlight Features and Benefits
You should also highlight the features and benefits of your product or service on your website’s service pages. For example, if you’re selling a car, list the number of seats and other specifications like horsepower before discussing how it gets great gas mileage or how safe it is.
You can list all of the benefits in a bulleted list format. If you have many key benefits to talk about, you can organize them in sections so that they’re easy for visitors to see and understand. You can also contact your web development company to create different sections to highlight your benefits throughout your webpage.
7. Fulfill Customer Expectations
One of the most important things to consider when designing and writing your content is how you fulfill the expectations of your target audience.
To do this, think about their needs and wants and what they expect from a website service page. It’s also vital that you address any pain points that might be holding them back from making a purchase. You can also accentuate such points through the website design and ask your web development company to create sections to place such content.
Your service page should address common complaints or doubts users may have when buying goods or services online so that they feel confident choosing your company over another.
8. Address the Common Questions Your Audience May Have
If you’ve been in the business, you know that questions are inevitable. You’d be surprised how many people ask the same ones repeatedly.
So it’s important to address the common questions, like:
- How can I avail your service?
- How far soon should I book?
- Can I get a free consultation over call before I avail of the service?
… and many more such technical questions.
9. Add a Distinct Call-to-Action Button
The next important element of your service pages is a Call To Action (CTA) button. A CTA button can be used to guide customers through the rest of their journey or drive them further down that path. It’s also a great way to make sure they don’t leave your site without taking action and contacting you for more information or assistance.
Make sure that your CTA is highlighted from the rest of the content. You can ask your web design company to place the CTAs at strategic positions on the web page to maximize the clickthrough rate.
Are you looking for a reliable company to help design+write your service pages? Reach out to our experts at YellowFin Digital, an experienced, result-oriented Corpus Christi web design and website development agency helping SMBs launch their businesses off to a great start.
Even if you’re having trouble with the conversions from your service pages, you can avail of our web design services or web development services to revamp your site, so it’s completely user-friendly — and fares high on search engine results!