First impressions matter for any business, and your Website Design is important in making a great first impression. Numerous surveys have proven that website design can make or break a business.
94% of the first impressions are based on the website design. No matter how good the content is, it will all go futile if the user isn’t presented with a pleasing format to read and get impressed by the content.
That’s why good website design is essential for e-commerce businesses to convert the visitor into a lead and a lead into a customer. In this blog, let’s see about the critical best practices you need to think about concerning E-Commerce Website Design for high conversions.
10 Best Practices for E-Commerce Website Design
We have put together some of the best practices for designing an e-commerce website based on practical experiences. Adopt all of these strategies when designing the website to ensure that you take full advantage of your site and appeal to every single person who visits your website.
1. Have a Consistent Design Throughout the Website
This is one of the essential practices that you need to adapt. Some aspects of a website need to be easily accessible and consistent throughout, like the icons for the cart, wishlist, user profile, homepage, etc.
Aside from these considerations, make sure to position your brand message throughout the web pages discreetly in the form of content, a few images, and icons.
2. Minimize the Number of Calls to Actions
There is a theory called ‘analysis paralysis’ that links with Hick’s law. This law states that as the number of options for people to choose from increases, so will the time they take to decide.
In the e-commerce business, as the number of options is higher, the user may have a hard time deciding and could even, at a point, give up.
Therefore, in the website design of an e-commerce website, it’s best to provide the bare minimum options for the customers. Don’t have the CTAs for 20 different products displayed all around. Just have a few critical CTAs and present them in various forms throughout.
This is done beautifully by Apple. On their homepage, they take only about their latest iPhone and features with links to other Apple products at the bottom – a decision made based on the majority of people who visit their website.
3. Have Good Quality Images
We couldn’t stress enough on this. Every e-commerce website will have a lot of images to let the user know how the product looks. However, having random, blurry, low-quality photos will not cut it.
Every image that you display should give better information about the product. Don’t include too many images that talk about the same feature. Have a variety of high-quality pictures that deliver the right punch and satisfy the user about the product’s look.
4. Conduct Research on How Users Navigate
Have you ever watched someone use the website?
If you haven’t, then it’s time to do so. How users move around your website and interact with the elements can tell you a lot about the user-friendliness of the website design. With customer insights, you can rearrange the navigation menus and CTAs for better optimization.
5. Have a Prominent Search Bar
As an e-commerce website, you will have numerous products listed for sale. So, without a search bar, users will have difficulty locating exactly what they are looking for. A search bar at a prominent spot will make it simple for them to find the product they want exactly. That’s why users who search on a website are three times more likely to complete a purchase when compared to people who don’t use the search bar. This is true across searches on mobiles, desktops, and tablets.
Hence, when designing the website, ensure that the search bar is easily accessible by users accessing from different devices.
6. Don’t Let the Users Search for the Cart
Some e-commerce websites display the cart under a sub-menu. Don’t ever make that mistake! The cart should be easily clickable and present at the rightmost top corner, as the user has been accustomed to searching.
Don’t change the location of the cart icon or hide it under any menu. Make sure the user finds it at the same time they are looking for it.
7. Use Colours and Contrasts to Highlight
The contrasting colors in the middle of the website design call the user’s attention to a particular segment. You can use this segment to highlight important details about the product or the promise you deliver to your customers.
For example, on our YellowFin website’s homepage, we have highlighted the segment where we talk about the customers we help and the results we can bring. This helps our customers know exactly what we specialize in and establishes our credibility.
8. Include Reviews and Testimonials
According to research by Spiegel Research Center on ‘How Online Reviews Influence Sales’, a product’s sale increases when it gets reviews. The likelihood of a product having five or more reviews is 270% more likely than a product with no reviews.
When designing a website, ensure that the product reviews and ratings are easily present on the product page. You can either have clickable icons for reviews or directly display a snippet of the top review to create a good impression about the product.
9. Leave Good Breathing Space
Nothing is worse than an extremely cluttered website design to run your e-commerce business. The website design needs space between sections, content, images, and CTAs. This would ensure that the user’s attention isn’t dispersed and the content on the webpage is clear to read. Include margins and padding to add more whitespaces to separate different elements and increase the readability.
Consider the example of the website we designed for Byrd’s Western Store. We have kept the design minimal, with many white spaces to call attention to the particular CTAs.
10. Create Attractive Landing Pages for Specific Conversions
When designing an entire e-commerce store, avoid using the same design for all the product pages or landing pages. Based on the products you sell, craft separate landing pages that present the product in the best image. These landing pages can be for SEO purposes, email marketing, or PPC. Each landing page for different purposes has to be customized based on the type of conversion you require.
Though your end goal is to sell a product, sometimes, you may want to start by convincing the visitor to create an account on your website, share the referral link, or any other action. Therefore, create specific landing pages with customized web designs for particular purposes.
The website design of an e-commerce business (Top Small Business eCommerce Companies, Top eCommerce Web Design Companies, Top Shopify Developers, Top eCommerce Companies In The US) practically chisels the look of the store. These best practices will give you clear insights into providing your users with better designs that make it easy for them to use and also offers a distinct boost to your conversions.
Are you looking for a good website design company? YellowFin Digital is a specialized custom web design services company for SMBs and startups. Call us to create new web designs or revamp your e-commerce store.